特种兵式旅游:特征、成因与效应  

Special Forces-Style Tourism:Characteristics,Antecedents and Effects

作　　者：张三保[1] 李坷歆 ZHANG Sanbao;LI Kexin(Economics and Management School,Wuhan University,Wuhan 430072,China)

机构地区：[1]武汉大学经济与管理学院,湖北武汉430072

出　　处：《旅游导刊》2024年第5期27-46,共20页Tourism and Hospitality Prospects

基　　金：国家自然科学基金面上项目(项目编号:72072137)资助。

摘　　要：2023年春季,在大学生群体中兴起一种时间短、行程紧、景点多、强度高的新兴旅游方式,被称为“特种兵式旅游”。为了探索“特种兵式旅游”的基本特征,本研究采用虚拟民族志、文本分析、主题分析等方法,针对网络社交平台的在线评论展开研究。结果表明:(1)“特种兵式旅游”具有独特的时间、空间、经济、游览特征,明显区别于其他旅游形式;(2)“特种兵式旅游”的成因主要在于同侪影响,即借助互联网在以大学生为主的年轻群体中迅速传播;(3)“特种兵式旅游”存在个体和群体两个层次的效应。本研究廓清了“特种兵式旅游”与打卡旅游、穷游等旅游形式的边界,增强了同侪视角的解释力,也为旅游目的地吸引和服务“特种兵游客”提供了管理启示。In the spring of 2023,a novel form of tourism emerged among college students,characterized by its brevity,tight itineraries,numerous destinations,and high intensity.This phenomenon has been dubbed“special forces-style tourism.”To examine the core attributes of this trend,this study analyzed online comments on social media platforms,leveraging a vast array of relevant textual data.First,a virtual ethnography approach was adopted to explore the origin and evolution of“special forces-style tourism,”followed by the application of text analysis methods to synthesize its fundamental features and emotional inclinations of“special forces-style tourists”toward it.Subsequently,interviews were conducted with active users who consistently provided high-quality,recently posted content,contributing significantly to the overall high frequency of posts in the history of the platform.Through thematic analysis,the study examined the nuanced characteristics,underlying causes,and repercussions of“special forces-style tourism.”The research findings indicate that“special forces-style tourism”possesses distinctive temporal,spatial,economic,and sightseeing features,setting it apart from traditional tourism models;its emergence is primarily attributed to peer influence,rapidly spreading among the younger demographic,particularly college students,via the Internet;it has both individual and collective impacts;and its features,causes,and effects can be conceptualized using a three-stage model.The contributions of this study are,first,clarifying the distinctions between“special forces-style tourism”and other forms like check-in tourism and budget travel,enhancing explanatory power from a peer-to-peer perspective;second,providing strategic insights for tourist destinations and attractions to cater to and attract“special forces-style tourists”;and third,offering guidance for young demographics emphasizing cultural immersion,self-identification,and self-image formation through tourism activities.

关 键 词：特种兵式旅游 军训式旅游 同侪影响 大学生旅游 

分 类 号：F59[经济管理—旅游管理]