景村融合视域下乡村旅游短视频设计创新研究  

On Innovation of Rural Tourism Short Video Design from the Perspective of Landscape-Village Integration

作　　者：康丽晔 童威[1] KANG Liye;TONG Wei(School of Art and Design,Zhejiang Sci-Tech University,Hangzhou 311199,Zhejiang,China)

机构地区：[1]浙江理工大学艺术与设计学院,浙江杭州311199

出　　处：《四川旅游学院学报》2024年第6期30-34,共5页Journal of Sichuan Tourism University

基　　金：国家社科基金项目“‘景—村’资源共享平台兼容破局及优化治理研究”,项目编号:22BGL226。

摘　　要：身处自媒体时代,优质短视频的助力为解码美丽乡村、讲好乡村故事提供了新的可能。然而,部分乡村旅游短视频存在着对乡村生活的矮化表达、乡村振兴成果表现不足和配套讲解缺位等问题。文章在景村融合发展理念的指导下,从乡村美学及乡村振兴成果内容创新、乡村旅游IP创新以及建立创作者矩阵三个方面,提出乡村旅游短视频设计创新可采用的思路和方法,旨在更好地提升乡村新媒体运营商和旅游目的地营销部门短视频制作水平,进而对如何有效激发其短视频的媒体传播效能提出对策和建议。In the era of self-media,high-quality short videos help provide new possibilities for decoding beautiful villages and telling well rural stories.However,some of the short videos on rural tourism have shortcomings,including an unduly narrow focus on rural life,an inadequate portrayal of the outcomes of rural revitalization and the lack of supporting explanation.Therefore,under the guidance of the concept of landscape-village integration,this paper proposes the ideas and methods that can be adopted in the innovation of rural tourism short video design from three aspects:rural aesthetics and rural revitalization achievement content innovation,rural tourism IP innovation,and the establishment of the creator matrix.The objective is to improve the production level of short videos by rural new media operators and tourism destination marketing departments.This will be achieved by proposing measures and recommendations to improve the efficacy of the media and communication utilised in these videos.

关 键 词：景村融合 乡村旅游短视频 设计创新 乡村美学 

分 类 号：F590[经济管理—旅游管理]