双循环新格局下体育消费与城市品牌建设实证研究——以广东省肇庆市为例  

Practical Research on Sports Consumption and City Brand Construction in Zhaoqing City under the New Pattern of Double Cycle

作　　者：刘鹰 王群英 Liu Ying;Wang Qunying(School of Physical Education,Guangdong Technology College,Zhaoqing,Guangdong,526100)

机构地区：[1]广东理工学院体育学院,广东肇庆526100

出　　处：《中国商论》2024年第19期84-88,共5页China Journal of Commerce

基　　金：2023年肇庆社科联学科共建项目“双循环背景下肇庆市商旅消费升级路径研究——以体育消费为例”(23GL-160)。

摘　　要：本文旨在探究双循环新格局下肇庆市体育消费与城市品牌建设的相互关系。首先,阐述了在新发展格局下,体育消费和城市品牌建设对肇庆城市发展的关键作用,明确了研究目的,即通过实证分析来支持城市发展战略。其次,本文详细探讨了肇庆市体育消费现状,包括市场规模、发展趋势和城市品牌建设的评估,以及两者之间的互动机制,如经济效益和社会影响力的提升。最后,实证研究采用多元数据来源和统计分析方法,结果显示体育消费对城市品牌建设具有显著影响。研究指出,体育消费对肇庆城市品牌建设具有积极影响,而城市品牌反过来又推动了体育消费市场的增长。This paper aims to explore the mutual relationship between sports consumption and city brand construction in Zhaoqing within the context of the double circulation.First of all,the research background section expounds the key role of sports consumption and urban brand construction in the urban development of Zhaoqing in the new development pattern,and clarifi es the research purpose to bolster the urban development strategy through empirical analysis.Then,the paper discusses in detail the current situation of sports consumption in Zhaoqing city,including the evaluation of market size,development trend and city brand construction,as well as the interaction mechanism between these factors,such as the improvement of economic benefi ts and social infl uence.The empirical study uses multiple data sources and statistical analysis methods,and the results show that sports consumption has a signifi cant infl uence on urban brand building.The study concludes that the sports consumption has a positive impact on the brand construction of Zhaoqing city,while the city's brand also stimulates the expansion of the sports consumption market.

关 键 词：双循环 肇庆市 体育消费 城市品牌 消费经济 区域经济 

分 类 号：F127[经济管理—世界经济] G8[文化科学—体育学]