湖南省跨境电商进口对居民消费的影响研究  

Study on the Impact of Cross-border E-commerce Imports on Household Consumption in Hunan Province

作　　者：张园美 胡雨 Zhang Yuanmei;Hu Yu(School of Economics and Management,Hunan University of Science and Engineering,Yongzhou,Hunan,425199)

机构地区：[1]湖南科技学院经济与管理学院,湖南永州425199

出　　处：《中国商论》2024年第19期160-164,共5页China Journal of Commerce

基　　金：湖南省社科基金一般项目“湖南数字经济和实体经济融合发展研究”(21YBX018)。

摘　　要：近年来,湖南省跨境电商进口发展迅速,为本地居民来了丰富的商品选择和创新的购物体验,同时也对居民的消费行为和消费观念产生了深远影响。本文系统梳理了跨境电商和居民消费之间的关系,采用Eview12和Stata16统计软件,选取湖南省的长沙市、湘潭市、邵阳市、岳阳市和郴州市作为样本地区,对其2013—2022年的面板数据进行研究。研究发现,湖南省跨境电商进口增长显著,促进了居民消费规模的扩大,并有效降低了生存型消费在总体消费结构中的占比。本文提出通过优化跨境电商进口监管政策、打造跨境电商进口示范区和加强国际合作拓宽跨境进口渠道等对策,以更好地引导和促进湖南省居民消费的健康发展。In recent years,the cross-border e-commerce import sector in Hunan Province has developed rapidly,providing local residents with a rich variety of product choices and innovative shopping experiences,while also having a profound impact on residents'consumption behavior and consumption concepts.This article systematically reviews the relationship between cross-border e-commerce and resident consumption.Using Eview12 and Stata16 statistical software,it selects Changsha,Xiangtan,Shaoyang,Yueyang,and Chenzhou as sample areas and analyzes panel data from 2013 to 2022.The study fi nds that the signifi cant growth of cross-border e-commerce imports in Hunan Province has promoted the expansion of resident consumption and eff ectively reduced the proportion of survival-based consumption in the overall consumption structure.This article proposes strategies to optimize cross-border e-commerce import regulatory policies,establish cross-border e-commerce import demonstration zones,and strengthen international cooperation to broaden crossborder import channels,in order to better guide and promote the healthy development of resident consumption in Hunan Province.

关 键 词：跨境电商 居民消费 消费规模 消费结构 外贸经济 

分 类 号：F061.5[经济管理—政治经济学]