基于联合分析法的高校图书馆阅读推广组合策略研究  

Research on Combination Strategy of Reading Promotion in University Library Based on Conjoint Analysis

作　　者：王东亮[1] 罗雨舟[1] WANG Dongliang;LUO Yuzhou(Library,Wuxi Institute of Technology,Wuxi 214121,China)

机构地区：[1]无锡职业技术学院图书馆,江苏无锡214121

出　　处：《无锡职业技术学院学报》2024年第5期39-45,共7页Journal of Wuxi Institute of Technology

基　　金：2023年度江苏省高校哲社基金项目“TPACK框架下高职教师数据素养提升策略研究”(2023SJYB0971);2022年度江苏省高校哲社基金项目“信息生态视域下高校图书馆健康信息服务困境及应对策略研究”(2022SJYB1046)。

摘　　要：读者偏好是影响高校图书馆阅读推广活动的重要因素。本文运用联合分析法,对高校图书馆阅读推广活动的读者偏好进行分析。通过实证研究发现,读者对高校图书馆阅读推广活动主题类型最为在意。读者更青睐以讲座、展览为主题,活动频率较低的线下活动阅读推广组合策略。本文明确了读者的阅读推广活动选择偏好,并据此对高校图书馆阅读推广组合策略提出了具体建议。Reader preference is an important factor that affects library reading promotion activities.This paper analyzes readers’preferences in library reading promotion activities by means of conjoint analysis.Through the empirical study,it is found that readers are most concerned about the theme types of reading promotion activities in university libraries.Readers prefer a combination of reading promotion strategies for offline activities with lectures and exhibitions as the main themes and lower activity frequencies.This article clarifies readers’preferences for reading promotion activities and proposes specific suggestions for the combination strategy of reading promotion in university libraries based on this.

关 键 词：联合分析法 阅读推广 读者偏好 组合策略 

分 类 号：G258.6[文化科学—图书馆学] G252.17