文物遗存与游戏媒介的交融传播  

作　　者：许家璇 

机构地区：[1]西安美术学院美术史论系

出　　处：《北京文化创意》2024年第4期41-47,共7页Beijing Culture Creativity

摘　　要：信息技术迅速发展背景下,中国文物遗存的文化传播之路出现了新的选择。游戏媒介的迅速发展为文化传播带来了新的活力,文物遗存作为文化传播的重要实物,通过高技术力在游戏中进行复现传播,并依靠游戏媒介的“沉浸感”和“参与感”为受众带来全新的体验。凭借游戏媒介传播文物既能打破受众与文物之间的时空限制,也能摆脱线上博物馆在文物图像清晰度和观看视角自由度方面的桎梏。《黑神话:悟空》在游戏中还原了大量中国文物遗存样貌,而《原神》则通过与三星堆博物馆的线上线下联动,通过游戏媒介传播中国文物遗存风貌,增强了国产游戏在国内外市场的文化影响力。游戏作为沟通高低语境并突破文化壁垒的有效方式,在文化传播中有其独特力量,游戏媒介也是提升文物影响力、打破中西方文化话语格局的有效途径之一。Under the background of the rapid development of information technology,a new choice has emerged for the cultural transmission of Chinese cultural relics.The rapid development of game media has brought new vitality to cultural communication.Cultural relics,as important objects of cultural communication,are reproduced in games with high technical power to spread,and the game media can bring new experiences to the audience by relying on its"immersion"and"participation"characteristics.The dissemination of cultural relics through game media can not only solve the time and space constraints that tourists need to go to the cultural relics exhibition in person,but also break the shackles of the HTML online museum in the clarity of cultural relics images and the freedom of viewing angles.In the case analysis,"Black Myth:Wukong"truly tells Chinese stories with high technology,and restores a large number of Chinese cultural relics with high precision and exquisite in the game,while"Genshin impact"spreads Chinese cultural relics in the game media through the ofline and online interaction with Sanxingdui Museum.These head products of domestic games spread Chinese cultural relics in the game content to enhance the cultural influence of domestic games in domestic and foreign markets.As an effective way to communicate high and low context and break through cultural barriers,games have their unique power in cultural communication.The dissemination of cultural relics in game media is one of the effective ways to break the pattern of cultural discourse power between China and the West.

关 键 词：文化传播研究 中国文物遗存 《黑神话:悟空》 案例分析法 

分 类 号：K87[历史地理—考古学及博物馆学]