基于感性工学的汽车前脸表情研究  

A study of automotive front face expressions based on perceptual engineering

作　　者：李安琪 Li Anqi(School of Design and Art,Harbin University of Commerce,Harbin 150076,China)

机构地区：[1]哈尔滨商业大学设计艺术学院,黑龙江哈尔滨150076

出　　处：《汽车知识》2024年第10期68-70,共3页AUTOMOTIVE KNOWLEDGE

摘　　要：为为探索表情元素的感性意象在汽车前脸设计中的应用,本文以感性工学理论为设计框架,根据问卷调查、设计调研、头脑风暴等方法确定研究样本和消费者感性意象词汇,运用语义差分法对其量化分析提取典型样本平均值,代入SPSS主成分分析中得出线性组合系数及权重结果,提取出主要感性词汇。明确不同特征的表情对汽车前脸设计感性意象的影响,对其表情设计进行要素应用分析。In order to explore the application of perceptual imagery of expression elements in the design of auto-mobile front face,this paper takes the theory of perceptual engineering as the design framework,determines the research samples and consumer perceptual imagery vocabulary based on questionnaire survey,design research,brainstorming,etc.,and extracts the average value of typical samples by using the semantic differential method of quantitative analysis,which is then taken into the SPSS principal component analysis to derive the linear combination coefficients and the weighting results,and extracts out the main Emotional vocabulary.Clarify the influence of different features of expression on the perceptual imagery of automobile front face design,and ana-lyze the elemental application of its expression design.

关 键 词：汽车前脸设计 表情 感性意象 感性工学 家族化 

分 类 号：TB47[一般工业技术—工业设计]