爱国主义教育融入汽车市场营销课程研究  

Research on the integration of patriotism education into Automobile Marketing curriculum

作　　者：蒋孙权 Jiang Sunquan(Zhejiang Agricultural Business College,Shaoxing 312088,China)

机构地区：[1]浙江农业商贸职业学院,浙江绍兴312088

出　　处：《汽车知识》2024年第10期198-200,共3页AUTOMOTIVE KNOWLEDGE

基　　金：浙江农业商贸职业学院2023年度院级教学建设项目——课程思政教学研究:《汽车市场营销》课程中塑造爱国主义的路径研究(项目编号:JXYJ202307)。

摘　　要：爱国主义教育有助于大学生树立社会主义核心价值观。本文探讨了爱国主义融入汽车市场营销课程的内涵和价值,设计了爱国主义教育融入课程教育路径和方法,构建课程思政目标,以思政目标为方向,革新课程教学模式,加强师资队伍建设,优化课程的考核评价方法,最终将爱国主义教育融入课程。Patriotism education helps college students establish socialist core values.This paper discusses the connotation and value of patriotism integration into automobile marketing course,designs the educational path and method of patriotism education integration into the course,constructs the course ideological and political objectives,takes the ideological and political objectives as the direction,innovates the teaching mode of the course,strengthens the construction of teachers,optimizes the assessment and evaluation method of the course,and ultimately integrates the patriotism education into the course.

关 键 词：爱国主义教育 课程思政 教学改革 

分 类 号：U471.21[机械工程—车辆工程]