中国品牌汽车在德国市场的探索——以比亚迪为例  

The exploration of Chinese brand cars in the German market——Taking BYD as an example

作　　者：文修彤 王亦佳 Wen Xiutong;Wang Yijia(Jilin Foreign Studies University,Changchun 130000,China)

机构地区：[1]吉林外国语大学,吉林长春130000

出　　处：《汽车知识》2024年第10期231-233,共3页AUTOMOTIVE KNOWLEDGE

基　　金：吉林外国语大学校级大学生创新创业训练计划项目“中国品牌汽车在德国市场的探索—以比亚迪为例”(项目编号:X202410964080)。

摘　　要：本文旨在探讨中国汽车品牌比亚迪在德国市场的探索。本文分析了比亚迪的基础优势,包括核心技术、产品布局;分析了比亚迪进入德国市场的发展状况,包括面临的挑战、取得的成果以及发展前瞻。通过探究比亚迪发展路径,为其他中国汽车品牌拓展海外市场提供方法借鉴,其中加强核心技术研发、提高自主创新能力、结合海外汽车市场发展目标、加强与海外车企合作、增强应对风险能力等是拓展海外市场的重要因素。This paper aims to explore the exploration of Chinese auto brand BYD in the German market.This paper analyzes the basic advantages of BYD,including core technology,product layout,and the development status of BYD's entry into the German market,including the challenges,achievements and development pros-pects.Through the exploration of BYD's development path,it provides methods for other Chinese auto brands to expand overseas markets.Strengthening the research and development of core technologies,improving the ability of independent innovation,combining the development goals of overseas auto markets,strengthening cooperation with overseas auto companies,and enhancing the ability to cope with risks are important factors in expanding overseas markets.

关 键 词：比亚迪 德国市场 核心技术 海外车企合作 

分 类 号：F7[经济管理—产业经济]