新中国电影海报设计研究的演进与展望  

Research on the Evolution and Prospect of Poster Design for New Chinese Films

作　　者：刘金福 LIU Jin-fu

机构地区：[1]华侨大学美术学院,福建泉州362021

出　　处：《华侨大学学报（哲学社会科学版）》2024年第5期150-162,共13页Journal of Huaqiao University(Philosophy & Social Sciences)

摘　　要：新中国成立以来中国电影海报与中国电影相伴相生,电影海报设计始终是中国电影营销推广的重要环节。为了厘清中国电影海报设计研究的学术发展状况,探究其设计研究发展脉络、主要研究内容和发展方向,启迪未来设计与研究。采用了基于NoteExpress文献计量分析,以及文献探讨、归纳与比较分析等方法,从中国内地、港澳台地区和国外三个维度进行实证分析与横纵向的比较研究,最终分析出新中国成立以来中国电影海报设计研究的主要内容、热点、方法和发展趋势。研究表明:新中国成立以来中国电影海报设计研究不断发展,目前处于研究上升期;研究主题与内容主要体现为设计学范畴;国内外相关研究既有联系,也有区别;研究方法以定性研究为主;研究方向多体现为设计实践与理论、历史与文化等相关研究,未来有关电影海报设计跨学科、多模态的研究将成为重要发展趋势。Since the founding of the People’s Republic of China,Chinese movie posters and Chinese films have grown together,and the design of movie posters has always been an important part of the marketing and promotion of Chinese films.In order to clarify the academic development of Chinese film poster design research,this paper explores the development context,main research content and development direction of its design research,in order to inspire future design and research.Based on the bibliometric analysis of NoteExpress,and using methods such as literature discussion,induction and comparative analysis,this paper conducts empirical analysis and horizontal and vertical comparative research from three dimensions of China's Mainland,Hong Kong,Macao,Taiwan and foreign countries,and analyzes the main content,hot-spots,methods and development trends of poster design research since the founding of New China.The research shows that:the research on Chinese movie poster design has been developing continuously since the founding of New China,and it is currently in the rising stage of research;the research theme and content are mainly reflected in the category of design;related research at home and abroad has both connections and differences;the research method is mainly qualitative research;The research direction is mostly reflected in design practice and theory,history and culture,etc.In the future,the interdisciplinary and multi-modal research on movie poster design will become an important development trend.

关 键 词：中国电影海报 设计研究 NOTEEXPRESS 

分 类 号：J524.3[艺术—艺术设计]