都匀市影视旅游产品体验提升研究  

Research on Enhancing the Experience of Film and Television Tourism Products in Duyun City

作　　者：刘国恒 LIU Guo-heng(Zunyi Cultural Tourism Bureau,Zunyi 563000,Guizhou,China)

机构地区：[1]遵义市文化旅游局,贵州遵义563000

出　　处：《黔南民族师范学院学报》2024年第4期105-116,共12页Journal of Qiannan Normal University for Nationalities

摘　　要：提升影视旅游产品体验,对于提高游客的满意度,促进都匀市影视旅游业的发展具有重要的意义。为此,文章运用SEMs理论及马斯洛需求层次理论提出假设,通过调研问卷收集游客数据,运用回归分析进行实证检验,结果发现,游客的深层体验对综合体验影响最大,表层体验次之,中层体验紧随其后。最后根据验证结果,从表层体验、中层体验及深层体验维度分别提出影视旅游产品体验优化策略。Improving the experience of film and television tourism products is of great significance for enhancing tourist satisfaction and promoting the development of the film and television tourism industry in Duyun City.To this end,this paper proposes hypotheses using SEMs theory and Maslow's hierarchy of needs theory,collects tourist data through survey questionnaires,and uses regression analysis for empirical testing.The results show that tourists'deep experiences have the greatest impact on overall experiences,followed by surface experiences,and middle experiences closely follow.Finally,based on the verification results,optimization strategies for film and television tourism product experience are proposed from the dimensions of surface experience,middle experience,and deep experience.

关 键 词：旅游体验 影视旅游产品 都匀 

分 类 号：F59[经济管理—旅游管理]