基于RMP分析的河北省农业文化遗产旅游发展路径优化研究  

The Path Optimization of Agricultural-Culture Heritage Tourism Development in Hebei Province:An Analysis Based on RMP

作　　者：张宁[1] 艾欣 ZHANG Ning;AI Xin(College of Humanities and Social Sciences,Hebei Agricultural University,Baoding,Hebei 071000,China)

机构地区：[1]河北农业大学人文社会科学学院,河北保定071000

出　　处：《河北工程大学学报（社会科学版）》2024年第3期100-106,共7页Journal of Hebei University of Engineering(Social Science Edition)

基　　金：国家社会科学基金项目(编号:21BSH060)。

摘　　要：农业文化遗产是重要的旅游资源之一,作为农文旅三产融合发展的重要载体,不仅可以促进区域经济可持续发展,还可发挥其多元价值,契合游客观光放松的需求,满足游客物质、精神双层需求。因而发展农业文化遗产旅游是弘扬农耕文化、激活农业文化遗产的重要手段。文章运用RMP理论,从资源、市场、产品三个维度分析了河北省农业文化遗产资源概况、农业文化遗产旅游市场及产品,并针对该省目前的发展现状,针对性地提出了优化河北省农业文化遗产旅游发展的路径。Agricultural-culture heritage is one of the important tourism resources.As an important carrier of the integrated development of agriculture,culture and tourism,it can not only promote the sustainable development of regional economy but also play its multiple roles to meet the tourists’needs of sightseeing and relaxation,and at the same time to satisfy their material and spiritual needs.Therefore,the development of agricultural-culture heritage tourism is an important means to promote farming culture and activate agricultural cultural heritage.Using RMP theory,this paper overviews Hebei’s agricultural-culture heritage resources and analyzes the market and products in Hebei.Accordingly,based on the status quo,this paper puts forward some paths of constructing the development of agricultural-culture heritage tourism in Hebei Province.

关 键 词：农业文化遗产 文旅融合 河北省 RMP分析 

分 类 号：F592.7[经济管理—旅游管理]