非遗视域下诸暨西路乱弹经典剧目的品牌形象设计创新  

Innovation in Brand Image Design of Zhuji Opera Classic Plays From the Perspective of Intangible Cultural Heritage

作　　者：蓝江平[1] 郦杨岢 LAN Jiangping;LI Yangqiao

机构地区：[1]武汉工程大学

出　　处：《丝网印刷》2024年第20期50-52,共3页Screen Printing

摘　　要：地方戏是我国非物质文化遗产的重要组成部分,在全球化与城市化的冲击下许多剧种濒临失传。诸暨西路乱弹被列为濒危剧种之一,文章通过挖掘并转化西路乱弹的经典剧目《双阳公主追狄青》的形象设计,旨在提升其知名度,促进传承与发展。Local opera is an important component of Chinese intangible cultural heritage,but many genres are on the brink of extinction due to the impact of globalization and urbanization.Zhuji opera is listed as one of the endangered theatrical genres.This article aims to enhance the popularity and promote its inheritance and development by excavating and transforming the image design of the classic play"Princess Shuangyang Chases Diqing"in Zhuji opera.

关 键 词：西路乱弹 品牌形象设计 非遗传承 

分 类 号：J524[艺术—艺术设计]