常德博物馆文创产品设计的开发与经营研究  

Development and Management Research of Cultural and Creative Product Design in Changde Museum

作　　者：卢佳佳 张洁瑜 刘逸 LU Jiajia;ZHANG Jieyu;LIU Yi

机构地区：[1]湖南应用技术学院

出　　处：《丝网印刷》2024年第20期84-86,共3页Screen Printing

基　　金：2023年度湖南省大学生创新创业训练计划项目“全域旅游背景下常德博物馆文创设计研究”的研究成果(编号S202313809072)。

摘　　要：博物馆文创产品是历史文化的体现和凝聚,也是中华民族文化自信的重要体现。以常德博物馆为例,分析其馆藏和地域资源,针对存在的问题,探讨文创产品在新时代背景下的发展途径,为中小型博物馆文创产品的开发与经营提供借鉴。Museum cultural and creative products are the embodiment and cohesion of history and culture,but also an important embodiment of the cultural confidence of the Chinese nation.Taking Changde Museum as an example,this paper analyzes its collection and regional resources,and discusses the development ways of cultural and creative products in the new era according to the existing problems,so as to provide reference for the development and management of cultural and creative products of small and medium-sized museums.

关 键 词：常德博物馆 文创产品设计 开发 

分 类 号：F426[经济管理—产业经济] TB472[一般工业技术—工业设计]