传播美学视域下奥运会颁奖用花文化解读  

Interpretation of the Culture of Flowers Used in Olympic Award Ceremonies From the Perspective of Communication Aesthetics

作　　者：温瑀 刘冰冰 张建永[1] WEN Yu;LIU Bingbing;ZHANG Jianyong

机构地区：[1]燕山大学艺术与设计学院

出　　处：《丝网印刷》2024年第20期87-89,共3页Screen Printing

基　　金：河北省教育厅科学研究计划项目人文社科一般项目“传统养生文化在当代康养景观设计中的转译与表达”的研究成果(编号SY2022003)。

摘　　要：采用案例分析法通过对奥运颁奖用花的象征性、艺术性、传播性的解读与分析,提出我国国际赛事用花应以塑造国家形象为目的,从可持续发展塑造可信的国家形象,从文化内涵和审美韵味塑造可爱的国家形象,从创新精神和求同存异塑造可敬的国家形象,以此助力国家形象传播。This paper employs case study approach to interpret and analyze the symbolism,artistry,and communicative aspects offlowers used in Olympic award ceremonies.It suggests that usingflowers in international events in China should aim to shape the national image.Through sustainable development,we can create a credible national image;through cultural connotations and aesthetic appeal,create a lovable national image;and through innovative spirit and the principle of seeking common ground while preserving differences,create a respectable national image.These efforts will contribute to the transmission of a positive national image.

关 键 词：奥运颁奖用花 国家形象 传播美学 

分 类 号：G206[文化科学—传播学] G811.21