乡村旅游高质量发展评价体系构建及应用研究——以湖南省张家界市为例  

Construction and Application of Evaluation System for Rural Tourism High-quality Development--A Case Study of Zhangjiajie in Hunan Province

作　　者：伍海琳 刘思萌 WU Hailin;LIU Simeng(Changsha Normal University Library,Changsha 410148,China;School of Economics and Management,Changsha Normal University,Changsha 410148,China)

机构地区：[1]长沙师范学院图书馆,湖南长沙410148 [2]长沙师范学院经济管理学院,湖南长沙410148

出　　处：《邵阳学院学报（社会科学版）》2024年第5期60-64,共5页Journal of Shaoyang University:Social Science Edition

基　　金：湖南省社会科学成果评审委员会课题“湖南省乡村振兴与乡村旅游耦合协调发展研究”(XSP2023GLC021);湖南省教育科学“十四五”规划课题“全面从严治党视阈下高校党组织基层治理科学化的目标选择及其路径研究”(ND210345)。

摘　　要：乡村旅游高质量发展是实现乡村振兴战略的重要途径。文章以湖南省张家界市为例,构建张家界市乡村旅游高质量发展评价指标模型,采用层次分析法对张家界市乡村旅游高质量发展的资源因素、文化因素、政策因素、市场因素进行分析,结果表明:张家界市乡村旅游高质量发展的影响因素中,资源因素的权重最大,其次是文化因素,再次是政策因素和市场因素。这说明张家界市先天的旅游资源和文化资源虽能吸引更多的游客,但仍应加强监管,并做好市场规划,以推动当地乡村旅游产业高质量发展。The high-quality development of rural tourism is an important way to achieve the strategy of rural revitalization.Taking Zhangjiajie in Hunan Province as a case,this study constructs an evaluation index model to evaluate the high-quality development of rural tourism in Zhangjiajie.The analytic hierarchy process(AHP)is used to analyze its influence factors of resource,culture,policy,and market.The results show that resource factors are the most important indicator,followed by cultural factors,and then policy and market factors.This also indicates that in spite of Zhangjiajie’s innate tourism and cultural resources attracting more tourists,supervision should be strengthened and market planning improved to promote the high-quality development of the local rural tourism industry.

关 键 词：乡村旅游 高质量发展 评价体系 张家界市 

分 类 号：F590.75[经济管理—旅游管理]