多元共生与数智改造:媒介可供性视阈下大禹文化生态构建与创新路向  

Pluralistic Symbiosis and Digital Intelligence Transformation:the Construction and Innovation Direction of Da Yu CulturalEcology from the Perspective of Media Availability

作　　者：蒋苏 冯雅颖 周梦琪 孙雅婷 JIANG Su;FENG Yaying;ZHOU Mengqi;SUN Yating(College of Humanities and Arts,Bengbu College of Technology and Business,Bengbu,Anhui 233040,China)

机构地区：[1]蚌埠工商学院人文与艺术学院,安徽蚌埠233040

出　　处：《中州大学学报》2024年第5期77-81,86,共6页Journal of Zhongzhou University

基　　金：2024年度安徽省社会科学创新发展研究课题“多元共生与数智改造:长三角文旅一体化视域下安徽大禹文化的传播路径升级与实践”(2023KY005);2022年度安徽省高等学校科学研究项目“后疫情时代安徽本地化特色媒体与城市形象传播机制研究——以蚌埠‘徽州宴’事件为例”(2022AH052693);2024年度安徽省社会科学创新发展研究课题“数字口语视角下花鼓灯灯歌的传承创新研究”(2023KY503)。

摘　　要：媒介技术的进步推动传统文化在新的媒介技术框架下进行理念创新与实践创新。以媒介可供性为理论基础,从价值可供性、关系可供性、生产可供性、移动可供性、空间可供性、情感可供性六个方面剖析大禹文化在认知、传播、行为三个层面的实践逻辑。此外,为进一步从价值认同塑造、传播体系构建、情感体验赋能、文化边界拓展等维度塑造大禹文化生态新路向。The progress of media technology promotes traditional culture to innovate in concept and practice under the framework of new media technology.Based on the theory of media suppliability,this paper analyzes the practical logic of Da Yu culture from six aspects:value suppliability,relation suppliability,production suppliability,movement suppliability,space suppliability and emotion suppliability.In addition,in order to further shape the new direction of Da Yu cultural ecology from the dimensions of value identification,communication system construction,emotional experience empowerment,cultural boundary expansion and so on.

关 键 词：媒介可供性 大禹文化 数智改造 生态构建 

分 类 号：G206[文化科学—传播学]