全媒体时代下地方红色文化融入高校网络舆论引导的探索研究  

The Exploration and Research of Integrating the Local Red Culture into the Public Opinion Guidance of Colleges and Universities in the Era of All Media

作　　者：单鹏嘉 俞越翎 SHAN Pengjia;YU Yueling(Huzhou Vocational and Technical College,Huzhou Zhejiang,313000,China)

机构地区：[1]湖州职业技术学院,浙江湖州313000

出　　处：《文化创新比较研究》2024年第26期46-49,136,共5页Comparative Study of Cultural Innovation

基　　金：湖州职业技术学院2023年度校党建与思政研究专项课题“全媒体视域下红色文化融入高职院校思想政治教育的路径探索研究”(项目编号:2023DJSZ35)。

摘　　要：红色文化是中国共产党在团结带领人民群众勠力同心并肩奋斗的历史长河中,凝练出的精神文化结晶,是中国特色社会主义文化的重要内容。全媒体时代,网络已深度融入大学生的学习与生活,网络舆论的影响力不可忽视。高校是对大学生进行舆论引导的重要阵地,在舆论生态、信息传播方式发生重大变化的互联网时代,应充分运用新型媒介手段将具有地方特色的红色文化融入高校舆论引导中,对青年大学生进行舆论引领,积极壮大主流思想舆论,从而增强青年大学生群体对于红色文化的自觉认同,引导大学生成为有理想、敢担当、能吃苦、肯奋斗的新时代有作为的青年。Red culture is the spiritual and cultural crystallization condensed by the Communist Party of China in the long history of uniting and leading the people to strive side by side,and is an important content of socialist culture with Chinese characteristics.In the era of all-media,the Internet has been deeply integrated into the study and life of college students,and the influence of network public opinion cannot be ignored.Colleges and universities are important positions for guiding college students in public opinion.In the Internet era,when the ecology of public opinion and the mode of information transmission have undergone major changes,new media means should be fully used to integrate red culture with local characteristics into college public opinion guidance,guide young college students in public opinion,and actively strengthen mainstream ideas and public opinion.Thus,it can enhance the conscious recognition of red culture among young college students,and guide college students to become good young people in the new era who have ideals,dare to take responsibility,can bear hardships and are willing to struggle.

关 键 词：全媒体 红色文化 文化认同 舆论 高校网络舆论 思想政治教育 

分 类 号：G122[文化科学] G641