乡村振兴背景下高职院校品牌形象设计课程建设  

Construction of Brand Image Design Curriculum in Vocational Colleges under the Background of Rural Revitalization

作　　者：俞雷[1] 王晶[1] YU Lei;WANG Jing(Shaanxi Youth Vocational College,Xi'an 710068,China)

机构地区：[1]陕西青年职业学院,西安710068

出　　处：《林业科技情报》2024年第4期217-219,共3页Forestry Science and Technology Information

基　　金：2024年度陕西省职业技术教育学会课题“‘课程思政’视域下艺术设计专业教学模式改革与研究”(2024SZX740);陕西青年职业学院2023-2024年度青年项目“广告设计与制作专业实训课程教学设计与实践重构研究与实践”(21SQ02)。

摘　　要：乡村振兴背景下,品牌形象设计课程以课程思政建设引领课程改革,通过深化校企协同育人内涵,构建多元评价体系等措施,全面推进课程内容宽度与思想厚度建设,推动高职院校艺术设计类专业人才培养质量提升,强化乡村振兴人才支撑,赋能乡村振兴。In the context of rural revitalization,the brand image design course leads the curriculum reform with the construction of ideological and political education.Through deepening the connotation of school enterprise collaborative education,constructing a diversified evaluation system,and other measures,it comprehensively promotes the construction of course content width and ideological thickness,promotes the improvement of the quality of art and design professional talent training in vocational colleges,strengthens the support of rural revitalization talents,and empowers rural revitalization.

关 键 词：乡村振兴 品牌形象设计 课程思政 

分 类 号：G642[文化科学—高等教育学]