造型艺术跨媒介传播中的融合创新——从大型纪录片《美术里的中国》谈起  

Fusion and Innovation of Plastic Arts in Cross-Media Communication:Starting from the Large-scale Documentary Fine Arts in China

作　　者：孔德琛 Kong Dechen

机构地区：[1]澳门城市大学,中国澳门

出　　处：《中国文艺评论》2024年第10期106-114,I0004,共10页China Literature and Art Criticism

摘　　要：近年来,中央广播电视总台推出了一系列致敬经典的美术类电视节目,如《美术里的中国》《诗画中国》等,以数字视听媒介再现经典美术作品,形成跨媒介的融合创新艺术形式,超越造型艺术的固有边界,建立多重维度的文本叙事,促使“精英艺术”走向“大众艺术”。这种跨媒介传播和融合创新可进一步挖掘出原作潜藏的精神意蕴,有效扩大美术作品的传播力、审美感染力,培育提升受众的艺术鉴赏能力。数字时代造型艺术的跨媒介传播和融合创新为文艺发展带来新的启示。如何有效应用新技术新媒介推动这种创新,并有效抑制其负面影响,是今后需要探索的重要方向。In recent years,China Central Radio and Television has launched a series of fine arts TV programs that pay tribute to classics,such as Fine Arts in China and Poetry and Painting of China,etc.,using digital audio-visual media to reproduce classical works of art.These programs not only form a cross-media fusion and innovative art form,but also transcend the inherent boundaries of plastic arts,establishing multi-dimensional text narratives,and transforming plastic art from elite art to popular art.This cross-media communication and fusion innovation can further explore the hidden spiritual implications of the original work,expand the communication power and aesthetic appeal of fine arts works,and cultivate and enhance the audience’s artistic appreciation ability.The cross-media communication and fusion innovation of plastic arts in the digital age bring new inspiration to the development of literature and art.What is to be explored is how to effectively apply new technologies and media to promote this innovation as well as curb any possible negative impact.

关 键 词：造型艺术 跨媒介传播 融合创新 《美术里的中国》 

分 类 号：J952[艺术—电影电视艺术] G222[文化科学]