RCEP下中小农产品跨境电商企业发展策略研究  

Research on the Development Strategy of Cross-border E-commerce Enterprises of Small and Medium-sized Agricultural Products under RCEP

作　　者：崔鸽[1] 班玉根 张钦茜 刘和美 CUI Ge;BAN Yugen;ZHANG Qinqian;LIU Hemei(School of Economics and Management,Henan University of Science and Technology,453003 Xinxiang,China;College of Traditional Chinese Medicine,Xinjiang Medical Uni versity,830017 Urumqi,China;School of Finance and Economics,Xuchang Vocational and Technical College,461099 Xuchang,China)

机构地区：[1]河南科技学院经济与管理学院,河南新乡453003 [2]新疆医科大学中医学院,新疆乌鲁木齐830017 [3]许昌职业技术学院财经学院,河南许昌461099

出　　处：《河南工学院学报》2024年第4期38-41,共4页Journal of Henan Institute of Technology

基　　金：2023年度新乡市政府决策研究招标课题(B23056)。

摘　　要：RCEP作为亚太地区首个涉及中小企业及跨境电商的协定,为我国中小农产品跨境电商企业在RCEP区域内发展提供了贸易便利化等机遇。为加快国际化发展,我国中小农产品跨境电商企业应抓住RCEP带来的发展机遇,积极加强企业品牌建设、加快农产品跨境物流建设、建立完善的跨境电商人才体系,为企业国际化发展打好基础。As the first agreement involving small and medium-sized enterprises and cross-border e-commerce in the Asia-Pacific region,RCEP provides opportunities such as trade facilitation for the development of cross-border e-commerce enterprises of small and medium-sized agricultural products in China.In order to accelerate the international development,China's small and medium-sized agricultural products cross-border e-commerce enterprises should seize the development opportunities brought by RCEP,actively strengthen the construction of corporate brands,accelerate the construction of cross-border logistics of agricultural products,and establish a sound cross-border e-commerce talent system,so as to lay a good foundation for the international development of enterprises.

关 键 词：RCEP 农产品 中小跨境电商企业 

分 类 号：F324[经济管理—产业经济]