基于演化博弈的建筑企业绿色发展策略研究  

Research on green development strategy of construction enterprises based on evolutionary game

作　　者：史玉芳[1] 刘亚飞 张天伦 SHI Yufang;LIU Yafei;ZHANG Tianlun(Collage of Management,Xi’an University of Science and Technology,Xi’an 710699,China)

机构地区：[1]西安科技大学管理学院,陕西西安710699

出　　处：《西安理工大学学报》2024年第3期350-361,共12页Journal of Xi'an University of Technology

基　　金：国家自然科学基金资助项目(70901065);教育部人文社会科学规划基金资助项目(21YJA630078);陕西省科技厅软科学资助项目(2021KPM149);陕西省社会科学基金资助项目(2023R321);西安市软科学资助项目(21RKYJ0015)。

摘　　要：针对公众参与下建筑企业如何绿色发展这一问题,综合考虑环境及经济因素,构建社会公众参与下建筑企业绿色发展演化博弈模型,基于绿色建筑的负外部性致使关键利益主体收益下降的特性,分析如何避免建筑企业绿色发展过程中的消极行为,并通过数值仿真进行验证。结果表明社会公众的参与意愿会影响政府部门的奖惩力度。当社会公众参与监督意愿较低时,即使政府制定足够的惩罚措施,建筑企业也会因为存在侥幸心理而采取“消极绿色生产”策略。当社会公众参与监督意愿较高时,政府部门只需适当提高惩罚力度即可规范建筑企业消极行为策略。企业环境偏好和市场需求对绿色度敏感性对建筑企业采取“积极绿色生产”策略具有显著的正向作用。基于此,从公众及政府两个角度提出相关政策建议。综上,文章通过综合考虑环境和经济因素,提出公众参与和政府政策对建筑企业绿色发展的影响,为绿色建筑领域决策制定者提供一定参考。Aiming at the problem of how to develop construction enterprises in public participation in a green way,the game model for green development of construction enterprises in public participation is constructed by considering environmental and economic factors,analyzing how to avoid negative behaviors in the green development of construction enterprises based on the negative externality of green building leading to a decrease in the income of the key stakeholders and verifying it through numerical simulation.The results show that the public’s willingness to participate affects the rewards and punishments of government departments.When there is a lack of the willingness of the public to participate in monitoring,and even if the government formulates enough punishment measures,the construction enterprises will adopt the“negative green production”strategy due to the existence of the fluke;when the willingness of the public to participate in monitoring is strong,the government departments only need to appropriately increase the punishment strength to regulate the negative behavior strategy of the construction enterprises;the environmental preference of the enterprises and the market demand have a significant influence on the greenness of the construction enterprises.When the public’s willingness to participate in monitoring is strong,the government can regulate the negative behavior of construction enterprises by increasing the punishment;the environmental preference of enterprises and the sensitivity of market demand for the degree of greenness have a significant positive effect on the adoption of“positive green production”strategy by construction enterprises.Based on this,relevant policy recommendations are proposed from both public and governmental perspectives.To summarize,the article proposes the influence of public participation and government policies on the green development of construction enterprises by comprehensively considering environmental and economic factors,so as to provide certain referenc

关 键 词：公众参与 建筑企业 绿色发展 演化博弈 数值仿真 

分 类 号：F260[经济管理—国民经济]