非遗活态传承与文创设计融合策略研究  

Research on the Integration Strategy of Intangible Cultural Heritage Living Inheritance and Cultural Creative Design

作　　者：董雪慧 张乃惠 DONG Xuehui;ZHANG Naihui(Henan Institute of Technology,Xinxiang 453000,China)

机构地区：[1]河南工学院,河南新乡453000

出　　处：《鞋类工艺与设计》2024年第20期114-116,共3页SHOES TECHNOLOGY AND DESIGN

基　　金：2024年度新乡市社科联调研课题《文旅融合视域下新乡非遗活态传承研究—以百泉药会为例》(项目编号:SKL-2024-259)。

摘　　要：本文以非物质文化遗产为背景,分析非遗文创设计内在价值,以文创设计为基点构建四象限模型,探索非遗传承多元化路径发展模式。基于四象限模型中非物质文化遗产从传统到现代价值、从虚拟到现实的表现形式及相互转化关系,创新融合方式,分析文创设计对非遗活态传承赋能作用。以活态传承为主线,挖掘其文化内涵和经济价值,打造形式丰富的非遗文创设计产品,助力非物质文化遗产的传承与发展。Based on the background of intangible cultural heritage,this paper analyzes the intrinsic value of cultural and creative design of intangible cultural heritage,constructs a four-quadrant model based on cultural and creative design,and explores the development mode of diversified inheritance path of intangible cultural heritage.Based on the fourquadrant model,the intangible cultural heritage from the traditional to the modern value,from the virtual to the real form of expression and mutual transformation relationship,innovative integration methods,analysis of cultural and creative design on the intangible cultural heritage live inheritance empowerment role.Taking the living inheritance as the main line,it excavates its cultural connotation and economic value,creates a rich form of intangible cultural heritage cultural and creative design products,and helps the inheritance and development of intangible cultural heritage.

关 键 词：非物质文化遗产 文创设计 活态传承 四象限模型 

分 类 号：J524[艺术—艺术设计]