农村电商发展对生鲜农产品绿色物流效率的影响  

Impact of Rural E-Commerce Development on the Efficiency of Green Logistics of Fresh Agricultural Products

作　　者：刘佩佩 龚大鑫 LIU Peipei;GONG Daxin(College of Finance and Economics,Gansu Agricultural University,Lanzhou 730070,China)

机构地区：[1]甘肃农业大学财经学院,甘肃兰州730070

出　　处：《物流科技》2024年第20期58-61,共4页Logistics Sci Tech

摘　　要：随着我国互联网经济的快速发展,农村电子商务进入飞速发展阶段。农村电子商务的发展不仅可促进农业生产与市场的直接对接,而且有利于提高农产品的销售效率,扩大市场范围和增加农民收入。生鲜农产品的特殊性,不仅要求物流系统的高效性和绿色环保性,而且其质量和供应链的可持续性受绿色物流效率的直接影响。因此,文章将探讨农村电商对生鲜农产品绿色物流效率的影响,期望为农村电商和绿色物流的发展提供理论参考。With the rapid development of the Internet economy in China,the rural e-commerce has entered the rapid development stage.The development of rural e-commerce not only can promote the direct connection between agricultural production and the market,but also be conducive to improving the sale efficiency of agricultural products,expanding the scope of the market and increasing the income of farmers.The characteristics of fresh agricultural products require the high efficiency and environmental friendliness of the logistics system,and the green logistics efficiency directly affects the quality of fresh agricultural products and the sustainability of supply chain.Therefore,this paper will explore the impact of rural e-commerce on the green logistics efficiency of fresh agricultural products,with a view to providing theoretical suggestions for the development of rural e-commerce and green logistics.

关 键 词：农村电商 生鲜农产品 绿色物流 物流效率 

分 类 号：F724.6[经济管理—产业经济] F252