全域旅游驱动下乡村旅游产业成熟度评价研究  

Research on the Maturity Evaluation of Rural Tourism Industry Driven by Holistic Tourism

作　　者：焦爱英[1] 耿璠 贾童 JIAO Aiying;GENG Fan;JIA Tong(School of Economics and Management,TCU,Tianjin 300384,China;University of Chinese Academy of Sciences,Beijing 100000,China)

机构地区：[1]天津城建大学,天津300384 [2]中国科学院大学,北京100000

出　　处：《天津城建大学学报》2024年第5期320-329,353,共11页Journal of Tianjin Chengjian University

基　　金：天津市哲学社会科学规划项目(TJGL20-010)。

摘　　要：乡村旅游产业成熟度评价对促进全域旅游资源的合理有序开发、巩固拓展脱贫攻坚成果和扎实推进乡村振兴具有重要意义.天津市蓟州区作为全域旅游示范区,对其进行乡村旅游产业成熟度评价尤为重要.研究从保障体系、产品服务、产业市场、产业链构建、产业运作、价值效益6个维度构建乡村旅游产业成熟度评价模型,运用AHP-粗糙集法确定指标权重,并以模糊综合评价法对其乡村旅游产业成熟度进行综合评价.结果表明,天津市蓟州区乡村旅游产业成熟度综合得分为75.32分,产业发展处于近成熟期,综合发展良好.依据综合评价结果探索制约全域旅游驱动下天津市蓟州区乡村旅游进一步发展的主要原因是产业市场,进而提出加强政策规范引领、深入挖掘文化资源、完善市场监管机制、强化链式构建程度、明确产业运作发展战略等措施,以期更好地推动天津市蓟州区乡村旅游产业的发展.Rural tourism industry maturity evaluation is of great practical significance in promoting the rational and orderly development of tourism resources in the whole region,consolidating and expanding the results of poverty alleviation and solidly promoting rural revitalization.It is especially important to evaluate the maturity of rural tourism industry in Jizhou District of Tianjin as a demonstration area of whole-area tourism.The study constructs a rural tourism industry maturity evaluation model from six dimensions,namely,guarantee system,product service,industry market,industry chain construction,industry operation,and value benefit,determines the weights of the indicators by using the AHP-rough set method,and carries out a comprehensive evaluation of the maturity of its rural tourism industry by the fuzzy comprehensive evaluation method.The results show that the comprehensive score of rural tourism industry maturity in Jizhou District,Tianjin City is 75.32 points,and the industry development is in the near-mature stage with good comprehensive development.Based on the comprehensive evaluation results,we explore that the main reason restricting the further development of rural tourism in Jizhou District,Tianjin under the drive of overall tourism is the industrial market,and then measures are proposed to better promote the development of rural tourism industry in Jizhou District,Tianjin by strengthening the policy standardization and leading,digging out the cultural resources in-depth,perfecting the market supervision mechanism,strengthening the degree of chain construction,and clarifying the development strategy of industrial operation.

关 键 词：全域旅游 产业成熟度 AHP-粗糙集法 模糊综合评价法 

分 类 号：F592[经济管理—旅游管理]