政策认同对农村环境整治农户参与意愿的影响——基于社会信任和幸福感的链式中介效应分析  

The impact of policy identity on the willingness of farmers to participate in rural environment improvement——A chain mediating effect based on social trust and happiness

作　　者：付文凤 詹圆媛 张美珍 翟原青 FU Wenfeng;ZHAN Yuanyuan;ZHANG Meizhen;ZHAI Yuanqing(School of Management,Anhui University,Hefei 230601,China)

机构地区：[1]安徽大学管理学院,安徽合肥230601

出　　处：《资源开发与市场》2024年第11期1631-1638,共8页Resource Development & Market

基　　金：安徽省哲学社会科学规划项目(编号:AHSKQ2019D011)。

摘　　要：农民对农村环境整治的充分参与有助于弥补单一政府治理的不足,全面提升农村环境整治效果。基于安徽省626份农户调研数据,运用有序Probit模型和中介效应检验方法,厘清政策认同、社会信任、幸福感等对农户参与农村环境整治意愿的影响机制。研究发现:(1)政策认同能显著提升农户参与环境整治意愿,农户对农村环境整治的政策认同程度每提高1个单位,农户比较愿意和非常愿意参与环境整治的比例分别提升2.5%和4.6%;(2)政策认同显著正向影响社会信任及幸福感,且社会信任和幸福感显著正向驱动农户参与环境整治;社会信任和幸福感不仅分别在政策认同与农户参与意愿中间起部分中介作用,而且社会信任通过提升幸福感产生链式中介作用,总间接效应强度(占比67.43%)高于直接效应(占比32.57%)。因此,为提升农户参与环境整治意愿,应优化方案制定、项目实施、长效管护等环境整治全过程以提高农户对农村环境整治的政策认同;加强乡风文明建设并搭建政民互动平台,增加农民群体之间、农民与政府(村集体)之间的互动交流以提升农户社会信任水平,发挥社会信任对农户参与环境整治的促进作用;加大农村公共服务财政投入,持续改善民生福祉,激发农户幸福积极情感对农户参与环境整治的促进作用。Farmers′full participation in rural environment improvement can help make up for the lack of single government govern-ance,and ultimately improve the overall effect of rural environment improvement.Based on the survey data of 626 farmers in Anhui Province,this paper used the Ordered Probit model and the mediating effect test to clarify the impact mechanism of policy identity,so-cial trust,and happiness on the willingness of farmers to participate in rural environment improvement,in order to provide inspiration for the policy design of encouraging farmers to participate in rural environment improvement.The results showed that:①Policy identity could significantly enhance farmers′willingness to participate in rural environment improvement.When farmers′policy identity for rural environment improvement increased by 1 unit,the proportion of farmers who were more willing and very willing to participate in environ-mental improvement increased by 2.5%and 4.6%respectively.②Policy identity could significantly improve farmers′social trust and happiness,and social trust and happiness had significantly positively impacts on farmers′participation in environmental improvement.Social trust and happiness not only played a partial mediating role in policy identity and farmers′participation willingness respectively,but also social trust exerted a chain mediating effect through improving happiness.The total indirect effect(accounting for 67.43%)was higher than the direct effect(accounting for 32.57%).Therefore,with the purpose of enhancing farmers′willingness to participate in environmental improvement,the government should optimize the whole process of environmental improvement such as program formu-lation,project implementation,long-term management and protection and so on,so as to improve farmers′policy identity for rural envi-ronment improvement;Strengthen the construction of rural culture and build an interactive platform between the government and the peo-ple,increase interaction between farmer groups,and be

关 键 词：农村环境整治 参与意愿 政策认同 社会信任 幸福感 

分 类 号：F320.3[经济管理—产业经济]