中国“体旅桥”资源融合的内涵、机遇与开发理路——以山地民族特色体育强省为例  

The connotation,opportunity and development of“Sports Tourism and Bridges”resources integration in China——Taking mountainous ethnic specialty sports province as an example

作　　者：罗赣 罗乔有 王松 LUO Gan;LUO Qiaoyou;WANG Song(School of Physical Education,Guizhou University,Guiyang 550025,China;School of Physical Education,Hunan University,Changsha 410082,China;Division of Sports Science and Physical Education,Tsinghua University,Beijing 100084,China)

机构地区：[1]贵州大学体育学院,贵州贵阳550025 [2]湖南大学体育学院,湖南长沙410082 [3]清华大学体育部,北京100084

出　　处：《资源开发与市场》2024年第11期1714-1722,共9页Resource Development & Market

基　　金：国家社会科学基金青年项目(编号:23CTY004)阶段性成果。

摘　　要：新时代中国体旅融合内涵不断丰富、外延不断扩大,“体旅桥”资源融合正是体旅融合的再深入和再扩展。运用文献资料、逻辑分析与参与式观察等方法,以山地民族特色体育强省贵州为例,在明晰“体旅桥”资源融合理论内涵的基础上,对贵州“体旅桥”资源融合的时代机遇、模式选择与开发理路进行研究。时代机遇主要为以政策导向为基石、以经济发展为驱动、以资源汇聚为支撑、以科技进步为保障和以市场扩大为引领,模式选择包含自然观光、户外运动、体育赛事、科普研学和虚拟现实等旅游模式;并提出细化政策供给服务、优化人才培养体系、强化科技赋能效应、转化数字技术成果与异化产品项目体验等“体旅桥”资源开发理路,以期助力贵州高质量建设山地民族特色体育强省。The new era of China′s sports and tourism integration connotation is constantly enriched,the extension is constantly ex-panding,“sports and tourism bridge”resource integration is the depth and expansion of the integration of sports and tourism.Using the methods of literature,logical analysis and participatory observation,and taking Guizhou,a strong province of mountainous ethnic sports,as an example,this paper was conducted on the basis of clarifying the theoretical connotation of resources integration of“Sports,Tourism and Bridges”,and examining the opportunities of the time,mode selection and development of resources integration of“Sports,Tourism and Bridges”in Guizhou.On the basis of clarifying the theoretical connotation of resources integration of“Sports and Tourism”,this pa-per studied the opportunity of the time,model selection and development of resources integration of“sports and tourism”in Guizhou.The opportunities of the times were mainly policy-oriented as the cornerstone,economic development as the driving force,resource con-vergence as the support,scientific and technological progress as the guarantee and market expansion as the lead,and the mode choices include nature sightseeing,outdoor sports,sports events,science research and virtual reality and other tourism modes.This paper also put forward the rationale for the development of“Sports Tourism and Bridges”resources,such as refining policy supply services,opti-mising the talent training system,strengthening the effect of scientific and technological empowerment,transforming digital technological achievements and heterogeneous product and project experiences,with a view to help Guizhou build a high-quality mountainous and nationalistic sports powerhouse province.

关 键 词：体育旅游 体旅桥 体旅融合 资源融合 贵州 

分 类 号：F592.3[经济管理—旅游管理]