文化数字化视域下高校图书馆经典阅读推广服务路径探究  

Research on the Service Path of Classic Reading Promotion in University Library from the Perspective of Cultural Digitalization

作　　者：高霏霏 梁美宏 GAO Fei-fei;LIANG Mei-hong(Qiqihar University Library,Qiqihar 161006,China;Hohai University Library,Nanjing 210098,China)

机构地区：[1]齐齐哈尔大学图书馆,161006 [2]河海大学图书馆,南京210098

出　　处：《大学图书情报学刊》2024年第6期20-27,共8页Journal of Academic Library and Information Science

基　　金：黑龙江省哲学社会科学研究规划项目“基于短视频平台的农村阅读引导与服务策略的协同推进研究”(22TQC315);黑龙江省教育厅基本科研业务专项“新媒体技术推动高校深层学习的阅读路径探究”(145109230)。

摘　　要：在国家文化大数据集成发展环境下,高校图书馆可在智慧化服务构建过程中着重经典阅读推广所关联文化要素的整体性开发与沉浸性获取。文章通过全面梳理优秀经典阅读推广案例的实践模式与问题,以跨媒体叙事理论反思并探究文化数字化发展环境对高校图书馆经典阅读推广的赋能条件,进而利用ARCS模型综合分析经典阅读推广多元赋能条件的不同组织方式,通过激发并维持阅读者内生动力的服务路径,寻求文化数字化对经典阅读推广实践发展的机遇。In the context of the integrated development of national cultural big data,university libraries can focus on the holistic development and immersive acquisition of cultural elements associated with the promotion of classic reading in the construction of intelligent services.By comprehensively sorting out the practice mode and problems of excellent classic reading promotion cases,the paper reflects on and explores the enabling conditions of the cultural digital development environment for the promotion of classic reading in university libraries with the cross-media narrative theory,and then with the ARCS model,comprehensively analyzes the different organizational ways of multiple enabling conditions for the promotion of classic reading.Through the service system that stimulates and maintains the readers internal motivation,we seek the discernible opportunity of cultural digitization for the development of classic reading promotion practice.

关 键 词：经典阅读推广 文化数字化 高校图书馆 跨媒体叙事理论 服务路径 

分 类 号：G258.6[文化科学—图书馆学] G252.17G250.7