协同与重塑:AIGC时代中华传统书画艺术的传播策略  

Collaboration and Reshaping:Communication Strategies for Traditional Chinese Calligraphy and Painting Art in the AIGC Era

作　　者：王璇 Wang Xuan

机构地区：[1]常州大学美术与设计学院

出　　处：《艺术传播研究》2024年第6期21-30,共10页Journal of Art Communication

摘　　要：生成式人工智能的异军突起为中华传统书画艺术的传播带来了新契机,其内容生成能力协同参与并重塑了书画艺术传播的表达方式,由此也成为后者在新技术语境下创新、重组的强劲动力。基于此,可从传播的方式、内容、技术、美育、内在价值等方面提出创新策略,并思考其中潜藏的隐患与危机,以期有助于提升中华传统书画艺术的传播力。The sudden rise of AI generated content(AIGC)has brought new opportunities for the dissemination of traditional Chinese calligraphy and painting art.AIGC has collaborated and reshaped the dissemination and expression of calligraphy and painting art,thus becoming a powerful driving force for innovation and recombination in the context of new technologies.Based on this,innovative strategies can be proposed from several aspects such as dissemination methods,content,technology,aesthetic education,and intrinsic value,and the hidden dangers and crises can be considered,in order to help to enhance the dissemination power of traditional Chinese calligraphy and painting art.

关 键 词：AIGC 中华传统书画艺术 人工智能生成艺术 美术传播 

分 类 号：TP18[自动化与计算机技术—控制理论与控制工程] J212[自动化与计算机技术—控制科学与工程]