中国电视综艺节目制播现代化的变革动力与实践转向  

The Driving Force and Practical Shift of Modernization in the Production and Broadcasting of Chinese Television Variety Shows

作　　者：陈寅 Chen Yin

机构地区：[1]上海大学上海电影学院影视艺术系

出　　处：《艺术传播研究》2024年第6期40-52,共13页Journal of Art Communication

基　　金：国家社科基金艺术学重大项目“创建人类文明新形态视野下的国家战略性影像创作与传播研究”(编号:23ZD06)的阶段性成果。

摘　　要：中国电视综艺领域的市场化、产业化进程,有力促进了此类节目制播理念、生产方式和运营模式的革新,在这一领域先后推动了五次鲜明的转向与制播的进阶——可以概括为国际化、娱乐化、商品化、产业化、本土化,从而积累了推进中国式电视综艺节目制播现代化的基本经验。这类节目制播的现代化不仅促使其与社会主义市场经济发展之间的互动关系日益密切,还使得市场与开放的因素逐渐在其对应的领域中成为创新和变革的重要动力,进而为该领域探索出一条中国式现代化的新路。The marketization and industrialization process in the field of Chinese television variety shows has effectively promoted the innovation of production and broadcasting concepts,production methods,and operation models of such programs.In this field,it has successively promoted five distinct shifts and advancements in production and broadcasting,which can be summarized as internationalization,entertainment,commercialization,industrialization,and localization,thus accumulating basic experience in promoting the mo-dernization of Chinese style television variety show production and broadcasting.The modernization of the production and broadcasting of such programs not only promotes the increasingly close interaction between them and the development of the socialist market economy,but also makes the market and opening factors gradually become an important driving force for innovation and change in their corresponding fields,thus exploring a new way of Chinese path to modernization for this field.

关 键 词：电视综艺 节目模式 实践转向 制播现代化 

分 类 号：G222[文化科学]