课程思政融入高职药品经营与管理专业课实训教学的探索——以《商务谈判与推销技术》课程为例  

Exploration of Integrating Ideological and Political Education into Practical Training Teaching of Drug Operation and Management Courses in Vocatio nal Colleges—Take the Course of“Business Negotiations and Sales Te chnology”as an Example

作　　者：陈虹 CHEN Hong(Quanzhou Medical College Pharmacy College,Quanzhou 362000,China)

机构地区：[1]泉州医学高等专科学校药学院,福建泉州362000

出　　处：《海峡药学》2024年第9期49-51,共3页Strait Pharmaceutical Journal

基　　金：福建省教育科学“十四五”规划2022年度课题:“1+X”证书制度背景下高职药品经营与管理专业人才培养模式改革研究(FJJKGZ22-009);2023年度福建省高等教育学会高等教育科学研究规划课题:基于产教融合的高职药品经营与管理产业学院构建实践研究(ZC202328)。

摘　　要：目的为满足我国医药行业的发展需求,在医药类高等职业教育中培养具备药品经营销售、管理与流通等专业技能的人才。方法通过诠释药品经营与管理专业开展“课程思政”教学改革的重要性,以《商务谈判与推销技术》课程为例探索课程思政融入高职药品经营与管理专业课实训教学的路径、策略方法与效果评估。结果和结论本文提出了未来在高职药品经营与管理专业课程实训教学中进一步推进课程思政的可能性和方向,于其他专业的课程思政建设具有一定的借鉴意义。OBJECTIVE To meet the development needs of China′s pharmaceuti cal industry,we aim to cultivate talents with professional skills in drug sales,management,and circulation in higher vocational education in the pharmaceutic al industry.METHODS By interpreting the importance of carrying out the reform of“course ideological and political education”in the field o f drug operation and management,and taking the course of“Business Negotiation s and Sales Technology”as an example,this paper exploresed the path,strategi c methods,and effectiveness evaluation of integrating course ideological and poli tical education into the practical training of higher vocational drug operation and management courses.RESULTS and CONCLUSION This article proposes the possi bility and direction of further promoting ideological and political education in the practical training and teaching of pharmaceutical operation and management courses in higher vocational colleges,which has certain reference significance for the ideological and political education construction of courses in other maj ors.

关 键 词：课程思政 药品经营与管理 商务谈判与推销技术 实训教学 

分 类 号：G64[文化科学—高等教育学]