后冬奥时代我国冰雪体育消费的现实审视与路径选择研究  

A Study on the Reality Review and Path Selection of Ice and Snow Sports Consumption in China in the Post-Winter Olympics Era

作　　者：张迪[1] ZHANG Di(Physical Education DepartmentNortheastern University,Shenyang Liaoning 110004,China)

机构地区：[1]东北大学体育部,辽宁沈阳110004

出　　处：《冰雪体育创新研究》2024年第19期34-36,共3页Research on innovation of ice snow sports

摘　　要：随着2022北京冬奥会的圆满落幕,中国正式步入了后冬奥时代。该文旨在全面梳理后冬奥时代中国冰雪体育消费的发展现状,深入剖析政策环境、经济社会发展、消费观念与文化等因素对冰雪体育消费的影响,并提出相应的路径选择策略。通过系统分析,期望能够为政府部门制定相关政策提供科学依据,为冰雪体育产业的可持续发展提供理论支持,同时也为广大冰雪体育爱好者提供有益的消费指导。在多方共同努力下,中国冰雪体育消费市场必将迎来更加广阔的发展前景。With the successful conclusion of the 2022 Beijing Winter Olympics,China has officially stepped into the post-Winter Olympics era.This paper aims to comprehensively sort out the development status quo of China's ice and snow sports consumption in the post-Winter Olympics era,deeply analyze the influenceof the policy environment,economic and social development,consumption concepts and culture on the consumption of ice and snow sports,and put forwardthecorresponding path selection strategies.Through the systematic analysis,it is expected to provide scientific basis for the government departments to formulate relevant policies,provide theoretical support for the sustainable development of the ice and snow sports industry,and also provide useful consumption guidance for the majority of ice and snow sports enthusiasts.Under the joint efforts of many parties,China's ice and snow sports consumption market will certainly usher in a broader development prospect.

关 键 词：后冬奥时代 冰雪体育消费 现实审视 路径选择 

分 类 号：G86[文化科学—体育训练]