我国滑雪登山赛事运营发展的影响因素分析  

Analysis of Influencing Factors of Operation and Development of Ski Mountaineeringg Competitions in China

作　　者：张国文 刘明坤 ZHANG Guowen;LIU Mingkun(School of Leisure and Digital Sports Guangzhou Sport University,Guangzhou Guangdong 510500,China;School of Physical Education Xizang Minzu University,Xianyang Shaanxi 712082,China)

机构地区：[1]广州体育学院休闲与数字体育学院,广东广州510500 [2]西藏民族大学体育学院,陕西咸阳712082

出　　处：《冰雪体育创新研究》2024年第19期40-42,共3页Research on innovation of ice snow sports

摘　　要：该文对影响中国滑雪登山赛事运营发展的优劣势因素进行了综合分析,并提出相应的对策与建议。研究表明,政府对于赛事的支持力度逐渐加大,赛事运营团队的经验日益丰富,对于赛道的设计相对科学并且新颖,且竞技运动员培养体系进一步完善。然而赛事群众基础薄弱,赛事的运营模式有待改善,衍生品牌开发不足。未来应打造中国滑雪登山品牌赛事,加大赛事与商业性组织的合作,发掘市场潜力,满足长久发展的要求。This paper analyzes the strengths and weaknesses that affect the operation and development of ski mountaineering events in China,and puts forward corresponding countermeasures and suggestions.The research shows that the government's support for the event is gradually increasing,the experience of theevent operation team is increasingly experienced,the de-sign of the track is relatively scientific and innovative,and the training system of competitive athletes is further improved.However,the mass base of the event is weak,the operation mode of the event needs to be improved,and the derivative brand development is insufficient.In the future,we should build a Chinese ski mountaineering brand event.increase the co-operation between the event and commercial organizations,and explorethemarket potentialtomeet the requirements of long-term development.

关 键 词：滑雪登山 赛事运营 影响因素 

分 类 号：G863.1[文化科学—体育训练]