基于CRO平台的南繁硅谷的品牌营销建设与市场推广  

Brand Marketing and Market Promotion in Nanfan Agricultural Silicon Valley Based on the CRO Platform

作　　者：白海鹰[1] Bai Haiying(Shanxi Forestry Vocational and Technical College,Taiyuan,030009)

机构地区：[1]山西林业职业技术学院,太原030009

出　　处：《分子植物育种》2024年第21期7290-7295,共6页Molecular Plant Breeding

摘　　要：本研究主要通过系统的文献回顾和案例研究,探讨了CRO模式在南繁硅谷的农业科技公司中的应用,以及品牌营销和市场推广策略的实施。本研究详细分析了海南省内三家农业科技公司(海南通旭农业科技有限公司,海南农乐南繁科技有限公司,海南绿一品南繁农业发展有限公司)在采纳CRO模式和推行市场策略方面的具体实践及其效果。研究指出,尽管这些公司在策略实施上各有侧重,但共同的成功因素包括强化品牌认知度、有效利用数字化营销工具与传统市场策略的结合,以及针对特定市场细分的定制化推广策略。此外,研究也讨论了这些策略的局限性和未来的研究方向,提出未来研究应进一步探讨如何在不断变化的市场环境中,有效地推动组织和行业的持续进步。通过对比分析和实际案例研究,本研究不仅为农业科技企业提供了实际的市场推广和品牌建设的参考模式,也为学术界提供了一种观察和分析企业市场策略的新视角。This study explores the application of the CRO model in agricultural technology companies in Nanfan Agricultural Silicon Valley,and the implementation of brand marketing and marketing strategies through a systematic literature review and case study.This research analyzes in detail the practices and outcomes of adopting the CRO model and marketing strategies by three agricultural technology companies in Nanfan Agricultural Silicon Valley of Hainan Province(Hainan Tongxu Agricultural Technology Co.,Ltd.,Hainan Nongle Nanfan Technology Co.,Ltd.,and Hainan Luyi Pin Nanfan Agricultural Development Co.,Ltd.).The study points out that although these companies each emphasize different aspects of their strategies,common success factors include enhancing brand recognition,effectively utilizing digital marketing tools in conjunction with traditional marketing strategies,and customized promotion strategies for specific market segments.Additionally,the research discusses the limitations of these strategies and future research directions,proposing that future studies should explore how to effectively drive continuous improvement in organizations and industries within an ever-changing market environment.Through comparative analysis and actual case studies,this research not only provides practical reference models for market promotion and brand building for agricultural technology enterprises but also offers a new perspective for the academic community to observe and analyze business marketing strategies.

关 键 词：南繁硅谷 CRO模式 农业科技公司 品牌营销 市场推广策略 定制化推广策略 

分 类 号：F324[经济管理—产业经济] F274