免门票政策对区域旅游业影响及其经济带动分析以泰山景区为例  

The Economic Impact and Analysis of the Free Admission Policy on Regional Tourism Economy:A Case Study of Mount Tai Scenic Area

作　　者：谢仲文 刘博宇 李冰心 XIE Zhong-wen;LIU Bo-yu;LI Bing-xin(School of Tourism,Taishan College,Tai'an,Shandong,271021)

机构地区：[1]泰山学院旅游学院,山东泰安271021

出　　处：《泰山学院学报》2024年第4期51-58,共8页Journal of Taishan University

基　　金：山东省社科规划研究项目“大数据驱动下‘富有文化底蕴的世界级景区'建设模式探索:以泰山景区为例”(21CLYJ50)。

摘　　要：以泰山景区2023年实施的免门票政策为例,深入探讨了该政策对区域旅游经济的多维影响及其潜在的经济带动机制。综合运用比较分析法和层次分析法,构建了一套全面的评价指标体系,并对政策实施前后的相关旅游数据进行了量化评估。结果表明,免门票政策不仅大幅提升了泰山景区的游客到访量,还为周边地区带来了显著的经济增益,该政策有效促进了酒店业、餐饮业及交通运输等相关产业链的联动发展。从经济带动机制的视角来看,免门票政策通过吸引大量游客并带动其消费,进而对区域经济产生积极影响。量化评估结果为景区免门票政策的实施效果提供数据支持,同时也为其他旅游目的地在制定类似政策时提供有益参考。This study takes the free admission policy implemented in the Mount Tai scenic area in 2023 as an example to deeply explore the multidimensional impact of this policy on the regional tourism economy and its potential economic driving mechanisms.By comprehensively applying comparative analysis and hierarchical a-nalysis methods,a comprehensive evaluation index system was constructed,and the relevant tourism data be-fore and after the implementation of the policy were quantitatively assessed.The results indicate that the free admission policy has not only significantly increased the number of visitors to the Mount Tai scenic area but al-so brought substantial economic benefits to the surounding areas.In addition,the policy effectively promoted the joint development of related industries such as hotel industry,catering industry,and transportation.From the perspective of economic driving mechanisms,the free admission policy attracts a large number of tourists and stimulates their consumption,thereby positively affecting the surrounding industries.Overall,the free ad-mission policy of Mount Tai has shown positive effects in promoting the development of the surrounding tourism economy and the recovery of the scenic area.This study not only provides strong data support for the effective-ness of the policy's implementation but also offers useful references for other tourist destinations when formula-ting similar policies.

关 键 词：免门票政策 旅游经济 驱动机制 产业链 泰山景区 

分 类 号：F590.3[经济管理—旅游管理] F592.7[经济管理—产业经济]