跨境电商平台下服装市场拓展策略研究  

Research on apparel market expansion strategy under cross-border e-commerce platform

作　　者：晏莹萍 YAN Yingping(Zhejiang Tourism and Health College,Zhoushan 316111,China)

机构地区：[1]浙江舟山群岛新区旅游与健康职业学院,浙江舟山316111

出　　处：《染整技术》2024年第10期118-120,共3页Textile Dyeing and Finishing Journal

摘　　要：随着经济全球化发展的程度不断加深,跨境电商平台也伴随着信息技术的创新迭代而不断发展,跨境电商平台对服装的业务模式和生产方式产生了深刻影响,为我国服装的出口发展提供了新机遇。通过阐述我国跨境电商平台服装市场的发展现状,针对存在的问题展开探讨,旨在为我国的跨境电商服装市场拓展提供策略。With the deepening of the development of economic globalization,cross-border e-commerce platforms are also developing along with the innovation and iteration of information technology.Cross-border e-commerce platforms have a profound impact on the business model and production mode of clothing,providing new opportunities for the export development of China’s clothing.Through the elaboration of the development status of China’s cross-border e-commerce platform apparel market,the existing problems are discussed,aiming at providing strategies for the expansion of China’s cross-border e-commerce apparel market.

关 键 词：跨境电商平台 服装 市场拓展 

分 类 号：F768.3[经济管理—产业经济]