社会网络环境下基于行为管理的大群体共识决策方法  

A Consensus Method for Large-Scale Group Decision-Making Based on Behavior Management under Social Network Environments

作　　者：聂如欣 田章朋 梁鹤鸣 Nie Ruxin;Tian Zhangpeng;Liang Heming(School of Economics and Management,China University of Mining and Technology,Xuzhou 221116,China)

机构地区：[1]中国矿业大学经济管理学院,江苏徐州221116

出　　处：《中国管理科学》2024年第9期35-47,共13页Chinese Journal of Management Science

基　　金：国家自然科学基金项目(72001204,72301277)。

摘　　要：针对社会网络环境下大群体决策共识达成过程中可能出现的非合作、策略操纵和退出行为,本文提出一种基于行为管理的大群体共识决策方法。首先,引入社会网络分析中的有向Louvain方法,实现基于有向社会网络的重叠子群划分。在此基础上,借助社交关系和偏好相似度,提出子群成员和子群权重分配方法。其次,面向共识达成过程,结合基于uninorm算子的非合作行为识别与管理机制,针对策略操纵行为设计了基于行为类别和社会网络分析的识别与管理机制,并针对决策者的主动退出行为提出了基于社交关系的管理机制,最终构建完整的基于行为管理的大群体共识决策方法。最后,利用算例分析、仿真实验和对比分析,验证了所提方法的可行性和有效性。A behavior management based consensus method for large-scale group decision-making is proposed to address potential non-cooperative behaviors,strategic manipulation behaviors,and delegation behaviors that may occur during the consensus reaching process of large-scale group decision-making under social network environments.Firstly,the directed Louvain method in social network analysis is introduced to divide decision-makers into subgroups within overlapping communities based on the directed social network,based on which subgroup members and subgroups are weighted based on social relationships and preference similarity.Subsequently,during the process of consensus reaching,by introducing the non-cooperative behavior identification and management methods based on the uninorm operator,identification and management mechanisms are designed for strategic manipulation behaviors based on the types of behaviors and social network analysis.A social relationship based management mechanism is also proposed for delegation behaviors,after which the consensus method for large-scale group decision-making based on behavior management is completed.Finally,a numerical example,simulation experiments and comparative analysis are conducted to verify the feasibility and effectiveness of the proposed method.

关 键 词：社会网络分析 大群体决策 共识达成 行为管理 

分 类 号：C934[经济管理—管理学]