色彩为链 城市之系——标准色彩作为链接器助力城市形象系统设计  

Color as a Chain&the System of the City--Standard Color as a Linker to Help Design the City Image System

作　　者：成朝晖[1] Cheng Zhaohui(China Academy of Art)

机构地区：[1]中国美术学院

出　　处：《色彩》2024年第8期1-4,70,共5页Color

摘　　要：在众多的视觉传达要素中,色彩具有视觉语义,是具有丰富表现力、强烈视觉冲击力和感染力的叙事语汇。笔者以“景宁整体城市形象系统设计”为例,将城市标准色彩作为城市形象系统设计的链接器,“以色寓意”助力城市标志的视觉表达,“以色链接”延展系统运用,实现城市特有的色彩表情、独特身份和文化价值的整体形象系统设计。以城市视觉形象和色彩链接的设计策略,为城市形象系统提供可借鉴的方法和个案实践参考。Among many visual communication elements,color has visual semantics and is a narrative discourse with rich expressiveness,strong visual impact and infectious power.Taking"Jingning City Image System Design"as an example,the author takes the city standard color as the linker of the city image system design,helps the visual expression of the city logo with"Color Meaning",extends the system application with"Color Link",and realizes the unique color expression and unique identity of the city.The city standard color is used as a linker in the city image system design,which helps the visual expression of the city logo with“color meaning”and extends the application of the system with"color linking"to realize the overall image system design of the city's unique color expression,unique identity and cultural value.The design strategy of linking the visual image of the city with color provides a reference method and case practice for the city image system.

关 键 词：色彩 链接器 城市标准色彩 城市形象系统设计 

分 类 号：J524[艺术—艺术设计]