乡村健康旅游的现状、模式与高质量发展  

The current situation,model and high--quality development of rural health tourism

作　　者：马英杰 MA YingJie(School of Marxism,Nankai University,Tianjin 300350,China)

机构地区：[1]南开大学马克思主义学院,天津300350

出　　处：《未来与发展》2024年第10期22-27,共6页Future and Development

基　　金：辽宁省科学技术厅科技资金项目(2022JH2/20200033)。

摘　　要：乡村健康旅游是值得关注的新经济形式,是我国经济发展的朝阳产业。发展乡村健康旅游是积极落实健康中国和乡村振兴的必由之路。从学理上理解乡村健康旅游的概念,分析我国当前的现状,了解当前主要发展模式和不足,可以为今后的发展提供依据和参考。文章在梳理乡村健康旅游概念和现状基础上,发现我国当前对乡村健康旅游的概念界定存在不清晰之处,学界的研究成果数量较少,研究广度和深度都有继续挖掘的空间。文章还分析了乡村健康旅游当前的主要发展模式即中医药特色服务模式、康复疗养模式、休闲养生模式,并分析了当前发展中存在的不足之处,对乡村健康旅游高质量发展提出产业化、精细化、数字化发展建议。Rural health tourism is a new economic form worthy of attention and a sunrise industry of our country's economic development.Developing rural health tourism is the only way to actively implement a healthy China and rural revitalization.Understanding the concept of rural health tourism from the academic theory,analyzing the current situation of our country,understanding the main development modes and deficiencies,can provide basis and reference for future development.On the basis of sorting out the concept and status quo of rural health tourism,this paper finds that the current definition of rural health tourism in China is not clear and the number of research results in the academic circle is small and there is room for further exploration in both breadth and depth of research.The paper also analyzes the current main development modes of rural health tourism,namely the characteristic service mode of traditional Chinese medicine,the rehabilitation mode and the leisure health mode and analyzes the shortcomings in the current development and puts forward the industrialization,refinement and digital development suggestions for the high-quality development of rural health tourism.

关 键 词：乡村 乡村振兴 健康中国 乡村健康旅游 

分 类 号：F592.7[经济管理—旅游管理]