诠释社群、群际接触与桥接实践:一项基于跨地域电视节目接受的比较研究  

Interpretative Communities,Intergroup Contacts,and Bridging Practices:A Comparative dy Based on Cross-Regional Television Reception

作　　者：章宏[1,2,3] 王潇[2] Zhang Hong;Wang Xiao

机构地区：[1]浙江大学数字沟通研究中心 [2]浙江大学传媒与国际文化学院 [3]浙江大学国际传播研究中心

出　　处：《新闻与传播研究》2024年第9期82-97,127,128,共18页Journal of Journalism & Communication Studies

基　　金：浙江省社科基金重点项目“内地高校港澳生的媒介实践与文化桥接研究”(项目编号:24NDJC18Z)的阶段性研究成果。

摘　　要：中国内地电视节目近年来在港澳地区颇受欢迎,电视节目是港澳青年增进中华文化归属感的重要媒介。研究发现,港澳青年对内地电视节目的接受存在一定差异,以中国香港和中国澳门为地域单位形成了不同的诠释社群。澳门地区青年表现出对内地电视节目中当代文化元素的喜爱和价值观上的亲近,香港地区青年则更偏好内地电视节目中的传统文化元素并在解读过程中更倾向于运用批判式框架。然而,以原有地域文化和媒介环境差异形成的诠释社群在拥有三年以上内地经历的港澳青年中并不明显。这是由于长期的内地经历和群际接触使其形成了更为积极的主导式解读框架,消解了原有诠释社群的边界。这些有较长期内地经历的港澳青年也更可能通过延伸性的桥接实践影响其他港澳受众对内地电视节目的诠释框架,有助于进一步实现中华文化认同和地域文化认同的融合。In recent years,China's Mainland television programs have grown in popularity in Hong Kong ,china and Macao,china,serving as an important medium that strengthens the sense of Chinese cultural belonging for youths there.According to this study,young people in Hong Kong and Macao have different interpretive communities toward mainland television programs.Macao region youth prefer contemporary cultural elements in mainland programs and have a stronger affinity for mainstream values.Youth in Hong Kong region prefer traditional cultural elements and tend to use critical frameworks to interpret mainland television programs.However,youth from Hong Kong region and Macao region who had spent more than three years in the mainland did not exhibit the interpretative communities created by variations in the initial regional cultural and media environments.This is due to the long-standing experiences and intergroup contacts in the mainland,which have disintegrated the original interpretive communities'limits and resulted in developing a more active and dominant interpretive framework.These young people who have spent more time in the mainland are also more likely to use extended bridging techniques to further influence how other Hong Kong and Macao audiences interpret mainland television programs,advancing the integration of Chinese and local cultural identities.

关 键 词：诠释社群 群际接触 桥接实践 内地电视节目 接受研究 

分 类 号：G222[文化科学]