基于AISAS的“云”听类有声书平台用户画像研究  

Research on User Portraits of“Cloud”Listening Audiobook Platform Based on AISAS

作　　者：祖苏皖 ZU Suwan(School of Management,Anhui University,Hefei 230601,China)

机构地区：[1]安徽大学管理学院,安徽合肥230601

出　　处：《现代信息科技》2024年第19期168-174,共7页Modern Information Technology

摘　　要：为给有声书平台的用户分类提供参考,文章首先基于AISAS模型进行用户标签的构建与提取,并根据所提取的用户标签设计、发放调查问卷,收集数据;其次利用RapidMiner数据挖掘软件进行K-means聚类分析,以实现对有声书平台不同用户群体的分类,并进行描述分析。最后总结出五类用户群体,分别是A类活跃型用户、B类社交型用户、C类沉默型用户、D类创作型用户、E类实用型用户。In order to provide a reference for the classification of audiobook platform users,this paper constructs and extracts user tags according to the AISAS model firstly,and then designs and issues the questionnaires to collect data according to the extracted user tags.Secondly,RapidMiner data mining software is used to perform K-means clustering analysis to construct the classification of different user groups of the audiobook platform and perform descriptive analysis.Finally,five types of user groups are summarized,namely Class A active users,Class B social users,Class C silent users,Class D creative users,and Class E practical users.

关 键 词：AISAS 有声书 用户画像 

分 类 号：TP391.1[自动化与计算机技术—计算机应用技术] G252[自动化与计算机技术—计算机科学与技术]