数字赋能乡村文旅深度融合的过程与机制——以浙江省五四村为例  

The process and mechanism of the deep integration of rural culture and tourism based on digital empowerment:The case of Wusi Village in Zhejiang Province

作　　者：郑倩倩 唐承财[2,3] 张瑛 ZHENG Qianqian;TANG Chengcai;ZHANG Ying(School of Management,Minzu University of China,Beijing 100081,China;School of Tourism Sciences,Beijing International Studies University,Beijing 100024,China;Research Center for Beijing Tourism Development,Beijing 100024,China)

机构地区：[1]中央民族大学管理学院,北京100081 [2]北京第二外国语学院旅游科学学院,北京100024 [3]北京旅游发展研究基地,北京100024

出　　处：《地理科学进展》2024年第10期1956-1973,共18页Progress in Geography

基　　金：北京市社会科学基金项目(22GLB036)。

摘　　要：数字赋能乡村文旅深度融合是数字经济背景下乡村产业升级和全面振兴的重要举措。论文以浙江省五四村为案例地,运用行动者网络理论,探究数字赋能乡村文旅深度融合的过程与机制。结果表明:①五四村的数字赋能乡村文旅深度融合是多元主体参与并相互博弈的动态过程,包括初步探索、快速发展和深度融合三个阶段。村委会等本土力量持续发挥关键作用,文旅企业等社会力量的作用逐渐增强,村民与行动者网络关联程度逐渐加深。②数字赋能乡村文旅深度融合是由以乡村内核系统和外缘系统为融合基础,以数字技术和数字平台为融合支撑,以多元主体相互作用形成的政府力量、社会力量和本土力量为融合主体,以乡村文旅资源、产品、业态、要素、市场和价值深度融合为融合内容构成的动态循环机制驱动形成。③数字赋能乡村文旅深度融合系统的高水平循环发展,是融合支撑对融合主体、融合主体对融合内容的作用和反作用机制均释放较强效应的结果。研究结果为乡村数字文旅高质量发展、乡村产业升级和全面振兴提供了理论基础和经验借鉴。Digital empowerment for the deep integration of rural culture and tourism is an important initiative for the upgrading of rural industries and the comprehensive revitalization of the rural areas in the context of the digital economy.Taking Wusi Village in Zhejiang Province as an example,this study applied the actor network theory to explore the process and mechanism of the deep integration of rural culture and tourism based on digital empowerment.The results show that:1)The deep integration of rural culture and tourism based on digital empowerment in Wusi Village is a dynamic process in which multiple subjects participate and play with each other in three stages:initial exploration,rapid development,and deep integration.In the process of the deep integration of rural culture and tourism based on digital empowerment in Wusi Village,the village committee continues to play a key role,the role of market players such as cultural and tourism enterprise is gradually increasing,and the degree of association of rural residents with the network of actors is gradually deepening.2)The deep integration of rural culture and tourism based on digital empowerment in Wusi Village is driven by a dynamic circular mechanism consisting of the rural core system and the peripheral system as the integration basis,digital technology and digital platform as the integration support,governmental,societal,and local forces formed by the interaction of multiple actors as the integration actor,and the deep integration of the rural cultural and tourism resources,products,industries,factors,markets,and values as the integration content.3)The highlevel cyclic development of the deep integration of rural culture and tourism based on digital empowerment is the result of the release of strong effects of both the mechanisms of action and reaction of the integration support and integration actor,and that of the integration actor and integration content.This study provides a theoretical basis and empirical experience for the high-quality development of r

关 键 词：文旅深度融合 数字赋能 乡村振兴 数字文旅 行动者网络理论 融合机制 

分 类 号：F327[经济管理—产业经济] F592.7[文化科学] F49G249.27