社会阶层关系下网络新词的修辞变迁与概念“出圈”(2010-2021)  

The Rhetorical Changes and Conceptual Spillover of Network Neologisms under the Framework of Social Stratum Discourse(2010-2021)

作　　者：彭华新[1] PENG Huaxin(School of Media and Communication,Shenzhen University of China)

机构地区：[1]深圳大学传播学院

出　　处：《国际新闻界》2024年第8期110-131,共22页Chinese Journal of Journalism & Communication

基　　金：教育部人文社科研究规划基金“涉外文化争议中的网民情感引导与民族自信建构研究”(项目编号:23YJA860012)的阶段性成果。

摘　　要：自2010年社交媒体兴起的10年间,汉语新词出现了一个重要特征,即这些新词发端于网络,并快速地从网络回归线下公共生活。与任何历史时期的“新词繁荣”类似,这些新词大规模地参与了社会建构和文化阐释。网络新词在进入日常社交空间的同时强化了社会已有的阶层刻板印象,其阶层指涉并不仅意味着客观的阶层定位,而且在“阶层自我定位”中不断感染网民情绪,当情绪达到一定阈值之后,形成社会共识。在此之下,针对新词意义的全民论辩已经出现,社会群体以此获得共同体认同,从而建构抗争主体,但这种抗争意识是在承认“我弱”的背景下完成的,民间将其演绎为退出机制。“退出”作为消极情绪策略,具有极强的感染力和动员能力,通过无需“讲理”的方式获得共情,实现概念“出圈”。In the decades since the rise of social media in 2010,an important feature of Chinese new words has emerged,that is,these new words originated on the Internet and quickly returned from the Internet to offline public life.Similar to the neologism boom of any historical period,these neologisms participated in social construction and cultural interpretation on a large scale.While entering the daily social space,the new words strengthen existing class stereotypes in society.Its class reference does not only mean objective class positioning,but also constantly infects the emotions of netizens in the class self-positioning.When the emotions reach a certain threshold,a social consensus is formed.Under this situation,the national debate on the meaning of new words has emerged,and the social groups have obtained the community identity,allowing them to construct a collective resistance,but this awareness of resistance is completed in the context of weakness-displaying,and the folk deduce it as a withdrawal-mechanism.As a negative emotion strategy,withdrawal-mechanism has a strong appeal and mobilization ability.It gains empathy without requiring logical reasoning and allows the meaning of the word to cross social circles.

关 键 词：社会阶层 网络新词 修辞 知识圈层 

分 类 号：G206[文化科学—传播学] H136[语言文字—汉语]