拟像的游移规制:智媒时代临场真实的价值界定与意义重塑  

Regulating the Fluidity of Simulacra:Defining the Value and Reshaping the Meaning of Situational Reality in the Era of Intelligent Media

作　　者：赵双阁 荀莎 Zhao Shuangge;Xun Sha

机构地区：[1]西北大学新闻传播学院,陕西西安710000

出　　处：《传媒观察》2024年第10期68-77,共10页Media Observer

基　　金：国家社科基金项目“区块链技术下新媒体产业版权集体管理制度创新研究”(20BXW049)的研究成果之一。

摘　　要：智媒时代的数字化生存表现为虚拟的符号化生存,超真实符号是现实空间过渡到拟像空间的信息载体,当身体感官借助智能媒介设备进入多维拟像空间时,行为主体凭借新的数字身份参与到信息传播活动中。然而在这一过程中超真实符号的失序传播招致了新一轮的主体认知不协调问题,依托于对传统真实观的再认知,超真实符号的意义重塑与价值界定将成为破解这一难题的有力支撑。鲍德里亚的“内爆”观点在虚实混融的数字拟像空间得到进一步印证,基于拟像理论对超真实符号的智能化生产与传播行为展开分析,诠释智能媒介技术塑造社会临场感的新方式,论述现实真实与虚拟真实之间的辩证逻辑关系,进而探讨“临场真实”这一概念存在的合理性,找寻符号背后蕴含的意义内涵与价值导向。只有将作为参与主体的用户从拟像空间中抽离出来,才能对超真实符号进行象征性意义的审视与临场真实感的理性判断,由此时空压缩下的拟像空间需要参与主体建立新的认知基模与之匹配,从而实现用户在虚拟交互中对拟像空间中超真实符号的认知协调。In the era of intelligent media,digital existence manifests as a symbolic,virtual existence.Hyperreal symbols serve as the carriers of information,bridging the transition from real space to simulated space.When the human senses,aided by intelligent media devices,enter this multidimensional simulated space,individuals participate in the dissemination of information through new digital identities.However,the disordered spread of hyperreal symbols during this process has triggered a new wave of cognitive dissonance.A re-examination of traditional concepts of reality,alongside the redefinition of the meaning and value of hyperreal symbols,will provide strong support for addressing this issue.Baudrillard's concept of"implosion"finds further validation in the blurred boundaries between virtual and real in the digital simulacra space.Analyzing the intelligent production and dissemination of hypereal symbols through the lens of simulacra theory helps explain how intelligent media technologies reshape social presence in new ways.This also leads to a discussion on the dialectical relationship between real reality and virtual reality,and explores the legitimacy of the concept of"situational reality"By uncovering the meanings and value orientations behind symbols,it becomes clear that only by detaching users from the simulacra space can we critically examine the symbolic significance of hyperreal symbols and make rational judgments about situational presence.As the compression of time and space alters the simulacra environment,participants must develop new cognitive schemas to match this new reality,thereby achieving cognitive alignment with hyperreal symbols in virtual interactions.

关 键 词：拟像理论 超真实符号 认知不协调 临场真实 

分 类 号：G206[文化科学—传播学]