格式塔理论下信息图表设计的秩序性构建研究  

Research on Order Construction of Infographic Design under Gestalt theory

作　　者：朱晓晓 卓婧[1] ZHU Xiaoxiao;ZHUO Jing(School of Landscape Architecture and Art,Fujian Agriculture and Forestry University,Fuzhou,Fujian,350001)

机构地区：[1]福建农林大学风景园林与艺术学院,福建福州350001

出　　处：《湖南包装》2024年第5期53-56,共4页

基　　金：教育部产学合作协同育人项目(230824241607180);福建农林大学重点教改项目(111420012)。

摘　　要：数字时代背景下,人们获取信息的媒介与途径愈发便捷,但迅速涌来的大量信息也增加了人们的认知负担,造成时间浪费。信息图表设计的出现则帮助人们在繁冗的信息中迅速获取重要信息,高效地重组筛选以及准确传递信息内容,从而提升信息获取效率。文章以信息图表中的秩序性构建为切入点,从信息图表的发展现状及特征进行剖析,探寻以格式塔心理学指导的信息图表设计策略,最大限度地提高视觉的秩序性,使图表内容简洁生动、层次分明,富有艺术感染力,使受众能高效轻松地获取重要且有效信息。Under the background of the digital age,the media and ways for people to obtain information are becoming more and more convenient,but the rapid influx of a large amount of information also increases people's cognitive burden and causes waste of time.The emergence of infographic design helps people quickly obtain important information in the cumbersome information,efficiently reorganize and screen and accurately transmit information content,so as to improve the efficiency of information acquisition.This paper takes the order construction in infographic as the starting point,analyzes the development status and characteristics of infographic,and explores the design strategy of infographic guided by gestalt psychology,so as to maximize the visual order,make the contents of the chart concise,vivid,well organized and full of artistic appeal,and enable the audience to obtain important and effective information efficiently and easily.

关 键 词：格式塔理论 信息图表设计 秩序性 

分 类 号：TP391.41[自动化与计算机技术—计算机应用技术]