基于KJ-KANO模型的文创产品用户需求研究  

Research on User Demand of Cultural and Creative Products Based on KJ-KANO Model

作　　者：李琳 贾熙睿 LI Lin;JIA Xirui(Xi’an University of Technology of Art and Design,Xi'an,Shaanxi,710054)

机构地区：[1]西安理工大学艺术与设计学院,陕西西安710054

出　　处：《湖南包装》2024年第5期123-127,136,共6页

基　　金：陕西省创新能力支撑计划(软科学研究计划一般项目2020KRM117);榆林市2020年科技计划项目(CXY-2020-085);陕西省社会科学基金一般项目(2019K037)。

摘　　要：旨在分析文创产品用户需求,在此基础上对其归纳整理按照优先级进行排列,以找到满足用户需求的方法并提出新的设计策略。以用户对文创产品的需求为出发点,通过KJ法将用户需求提取并归纳整理,按照需求层级分为一级需求、二级需求,在此基础上绘制用户画像。再利用KANO分析用户对各个需求的权重比,并绘制Better-Worse系数图。通过数据分析,获得了文创产品各类需求优先级排序,以及各类需求的属性,以此为依据提出了文创产品的设计策略。运用KJ-KANO模型,对用户需求进行全面和准确的分析,把用户需求归纳为外观造型、文化内容、实用功能、情感共鸣4个类别,并以此为基础提出了文创产品开发的设计策略,以陕北剪纸中的抓鸡娃娃为灵感运用上述设计策略设计一套文创家具。The purpose is to analyze the user needs of cultural and creative products,and on this basis,summarize and arrange them according to priority,so as to find ways to meet the user needs and propose new design strategies.Based on the user's demand for cultural and creative products,KJ method was used to extract and summarize the user's demand,which was divided into firstlevel demand and second-level demand according to the demand level.On this basis,user portraits were drawn.Then KANO analyzes the weight ratio of users to each requirement,and draws the Better-Worse coefficient graph.Results Through data analysis,the priority ranking and attributes of various requirements of cultural and creative products were obtained.Based on this,the design strategy of cultural and creative products was proposed.The KJKANO model is used to conduct a comprehensive and accurate analysis of user needs,and the user needs are summarized into four categories:appearance modeling,cultural content,practical function,and emotional resonance.Based on this,the design strategy of cultural and creative product development is proposed.The paper also uses the design strategy mentioned in this article to design a set of cultural and creative furniture inspired by the chicken doll in the paper cut of northern Shaanxi.

关 键 词：KJ-KANO模型 用户需求 文创产品 设计策略 

分 类 号：TB472[一般工业技术—工业设计]