汉字元素在苏州耦园中的审美意境与文创品牌转译  

The Aesthetic Conception of Chinese Character Elements and the Translation of Literary and Creative Brand in Suzhou Couple's Retreat Garden

作　　者：王绿漪 张懿祯 张大鲁[1] WANG Luyi;ZHANG Yizhen;ZHANG Dalu(School of Arts,Soochow University,Suzhou,Jiangsu,215123;Nanjing University of the Arts,Nanjing,Jiangsu,210013)

机构地区：[1]苏州大学艺术学院,江苏苏州215123 [2]南京艺术学院,江苏南京210013

出　　处：《湖南包装》2024年第5期132-136,共5页

基　　金：苏州大学人文社会科学青年交叉研究团队项目(NH337145224);苏州大学第二十六批大学生课外学术科研基金项目资助(KY2024218B)。

摘　　要：以耦园为例,通过剖析汉字元素在苏州耦园中的审美意境,探讨其在园林文化中的内涵及其转化策略。研究进一步聚焦于汉字在品牌中的应用,分析汉字元素在构建园林意境当代设计转化的4种可操作的设计方法,即外形特征的塑造、空间结构的美学、笔画情感的表达、视觉形态的融合。最终借助打造“耦缘”品牌实践策略,将传统汉字艺术与现代设计理念相结合,创造出既承载传统文化精髓、又满足现代审美需求的园林文化创意产品,探索汉字元素与园林意境相融合的设计图式,为传统文化的现代转化提供相应的创新思路。Taking Couple's Retreat Garden as an example,this paper analyzes the aesthetic conception of Chinese elements in Suzhou Couple's Retreat Garden,and probes into its connotation and transformation strategy in garden culture.The research further focuses on the application of Chinese characters in the brand,and analyzes four operable design methods of Chinese character elements in constructing the contemporary design transformation of garden artistic conception,namely,the shaping of external features,the aesthetics of spatial structure,the expression of stroke emotion,and the integration of visual forms.Finally,with the help of the brand practice strategy of "Coupling",the traditional Chinese character art and modern design concept are combined to create garden cultural creative products that not only carry the essence of traditional culture but also meet the modern aesthetic needs.The design schema that integrates Chinese character elements and garden artistic conception is explored to provide corresponding innovative ideas for the modern transformation of traditional culture.

关 键 词：苏州园林 汉字元素 审美意境 设计转化 品牌设计 

分 类 号：G124[文化科学] TU986[建筑科学—城市规划与设计] J524[艺术—艺术设计]