地域非遗文化符号融入文创产品的设计策略研究——以汨罗龙舟文化为例  

Research on the Design Strategy of Integrating Regional Intangible Cultural Symbols into Cultural and Creative Products:Taking Miluo Dragon Boat Culture as an Example

作　　者：丁芯 孙超法 DING Xin;SUN Chaofa(School of fine Arts and Design,Hunan Institute of Science and Technology,Yueyang,Hunan,414006)

机构地区：[1]湖南理工学院美术与设计学院,湖南岳阳414006

出　　处：《湖南包装》2024年第5期164-167,共4页

摘　　要：针对非遗在当代的符号转化现状,以汨罗龙舟文化为例,探索非遗文化符号与文创产品相结合的设计策略,以期促进非遗的传承、文创产品的创新,挖掘非遗文化符号的提炼方法和设计应用原则。以皮尔斯符号学理论为理论基础,从地域色彩符号、地域图像符号、地域造型符号和地域观念符号4个方面,对汨罗龙舟文化符号进行了提取和归纳。提出了非遗文化符号融入文创产品的4个设计策略:还原非遗文化符号的本真性;实现非遗文创产品的创新性转化;突出非遗符号与产品之间的内在联系和差异化优势;打造非遗符号品牌化,为非遗在文创产品设计中的应用提供新思路。Aiming at the current status of symbol transformation of intangible cultural heritage in contemporary times,this paper takes Miluo dragon Boat culture as an example to explore the design strategy of combining intangible cultural heritage symbols with cultural and creative products,in order to promote the inheritance of intangible cultural heritage and the innovation of cultural and creative products,and to explore the extraction method and design application principle of intangible cultural heritage symbols.Based on Peirce's semiotics theory,this paper extracts and summarizes the cultural symbols of Miluo dragon boat from four aspects:regional color symbols,regional image symbols,regional shape symbols and regional concept symbols.This paper puts forward four design strategies for integrating intangible cultural heritage symbols into cultural and creative products:first,restoring the authenticity of intangible cultural heritage symbols;Secondly,to realize the innovative transformation of non-legacy products;Thirdly,Outstanding heritage symbol and the inner link between product and differentiation advantage;fourthly,create intangible symbols of the brand,as a legacy in the application in product design provides a new train of thought.

关 键 词：非物质文化遗产 地域文化符号 文创产品 设计策略 

分 类 号：TB472[一般工业技术—工业设计]