文旅融合背景下长江生态文明数字图像设计的文化转译——以“江之韵”为例  

Cultural Translation of Digital Image Design of Changjiang River Ecological Civilization under the Background of Cultural and Tourism Integration:Taking "Jiang Zhiyun" as an Example

作　　者：李弘立 胡颖璐 凃志初 LI Hongli;HU Yinglu;TU Zhichu(Hubei Institute of Fine Arts,Wuhan,Hubei,430205)

机构地区：[1]湖北美术学院,湖北武汉430205

出　　处：《湖南包装》2024年第5期200-204,共5页

摘　　要：在文旅融合的背景下,为助力长江生态文明的传承与文化旅游产业的发展,通过剖析长江生态文明的数字传播价值与现状、文化特征,探索出将长江生态文明与数字图像设计的文化转译路径,进而提取长江生态文明文化基因,构建长江生态文明中荆楚生态文化的显性基因、隐性基因图谱,并提出一套数字模拟、数字合成、数字再造、数字传播的设计转译方法,以期为长江生态文明保护发展与文化传播提供借鉴。In the context of the integration of culture and tourism,in order to promote the inheritance of the Changjiang River ecological civilization culture and the development of the cultural tourism industry,the cultural translation path of the Changjiang River ecological civilization and digital image design is explored by analyzing the digital communication value,current situation and cultural characteristics of the Changjiang River ecological civilization,and then the cultural gene of the Changjiang River ecological civilization is extracted.The dominant gene and recessive gene map of Jingchu ecological culture in the Changjiang River ecological civilization are constructed,and a set of design and translation methods of digital simulation,digital synthesis,digital reproduction and digital transmission are proposed,in order to provide reference for the protection and development of Changjiang River ecological civilization and cultural transmission.

关 键 词：文旅融合 长江生态文明 文化转译 数字图像设计 

分 类 号：G127[文化科学] J505[艺术—艺术设计] TP391.41[自动化与计算机技术—计算机应用技术]