基于地域文化的独立书店品牌视觉设计  

Independent Bookstore Brand Visual Design Based on Regional Culture

作　　者：张涵之 何峰 ZHANG Hanzhi;HE Feng(School of Design,Guangxi Normal University,Guilin,Guangxi,541001)

机构地区：[1]广西师范大学设计学院,广西桂林541001

出　　处：《湖南包装》2024年第5期205-208,共4页

摘　　要：独立书店作为地域文化载体和地域文化传播符号,已经成为当地居民的精神家园,是地域文化中不可缺少的一环。为了增强人们对于独立书店品牌的了解,通过运用地域文化学解析独立书店品牌,提取地域文化符号元素并将地域文化符号元素运用到独立书店品牌视觉设计中,提升地域文化的传播广度和文化内涵。文章运用文献综述、案例分析、现场调研等方式,分析独立书店发展现状和地域文化对独立书店品牌视觉的影响。通过案例分析,以惠安新华书店、成都方所书店发展为例,阐述了地域文化元素符号如何开发独立书店品牌视觉设计方法。总结出融入地域文化符号元素的独立书店品牌视觉设计,提取出地域元素符号,构建与使用地域书店视觉设计方法,促进当地的地域文化发展。As a carrier of regional culture and a symbol of regional culture transmission,independent bookstores have become the spiritual home of local residents and an indispensable part of regional culture.In order to enhance people's understanding of independent bookstore brands,regional culturology is applied to analyze independent bookstore brands,extract regional cultural symbol elements and apply them to the visual design of independent bookstore brands,so as to enhance the spread breadth and cultural connotation of regional culture.This paper uses literature review,case analysis,field research and other methods to analyze the development status of independent bookstores and the influence of regional culture on the brand vision of independent bookstores.Through case analysis,taking the development of Huian Xinhua Bookstore and Chengdu Fangsuo Bookstore as examples,this paper expounds how to develop the visual design method of independent bookstore brand with regional cultural element symbols.Summarize the brand visual design of independent bookstores that integrate regional cultural symbol elements,extract regional element symbols,construct and use regional bookstore visual design methods,and promote the development of local regional culture.

关 键 词：地域文化 品牌视觉设计 设计符号学 独立书店 

分 类 号：G127[文化科学] J524[艺术—艺术设计]